Last week we wrapped up our 47th SocialMedia.org Member Meeting in Chicago.
136 Social media leaders from 85 brands got together to talk about the things that are most important to their work right now.
We heard 10 Show & Tell presentations from fellow SocialMedia.org members, all senior social media leaders at big brands.
They shared stories about projects they had led, challenges they had faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Stephanie Radek at Abbott on how they mastered visual storytelling on Instagram in a regulated industry.
- Dan Winschel from DICK’S Sporting Goods on how to handle social media in a crisis situation.
- Caitlin Adams at FedEx on how they got their executives on LinkedIn and scaled their global program.
- Jaclyn Bennett with Safelite AutoGlass on customer retention campaigns on social.
- T-Mobile’s Elizabeth Bowden and Lacey Perryman on their partnership between social care and social marketing.
- Dagmar Ebaugh and Miles Baltrusaitis on how UL LLC builds an environment of transparency and collaboration.
- Sarah Bolding and Kathleen O’Brien from Phillips 66 on how they developed Conoco’s new brand campaign and social media approach.
- Megan McDonald with Hilton Worldwide on how they built a multi-level global social media strategy.
- Avnet’s Dianne Kibbey on how they engage with hard-to-reach audiences on Facebook.
- Amy Heiss from Charles Schwab on how employees can be good consumers and participants of social during political seasons.
We also held 16 Member-Led Discussions where SocialMedia.org members explored tough questions, shared experiences, and got help with specific challenges they’re facing.
Discussions were with:
- American Family Insurance’s Debra Hermsmeier on when brand ambassadors go off-brand.
- INVISTA’s Jenny Wilburn and Matthew Gohr on leading your agencies around paid campaigns.
- Jessica Ford Liang from Nissan North America on staffing social media customer care teams.
- Rackspace’s Tracy Hamilton on wrangling the corporate blog(s).
- Mary Beth Levin at the United States Postal Service on using social media to develop new products and services.
- Christina Polaski from United Technologies Corporation on employee advocacy.
- Nicole Serena at Caterpillar on evaluating paid social effectiveness.
- Cameron Robbins from Zurich in North America on building audiences for paid social for BtoB.
- Georgia-Pacific’s Nick Ayres on working with influencers.
- Toyota’s Tyler Litchenberger on brand storytelling in social media.
- Lindsay Scott with Rust-Oleum on artificial intelligence and social media.
- Taylor Wilson from Lenovo on effective event marketing in social.
- Jayme Meyer at Exxon Mobil Corporation on championing social media training in a risk-averse culture.
- Molly James-Lundak from AbbVie on social media management and preparing for a social media crisis.
- Visa’s Nancy Wall on reporting out social media metrics.
- Phil Watson of Michelin North America on when employees’ social media activity creates problems for the brand.
You won’t want to miss the next opportunity to have face-to-face conversations with people like you at brands like yours.
Here are the brands who were there: Abbott, AbbVie, Ace Hardware, American Electric Power, American Family Insurance, Amtrak, Andeavor, Auto-Owners Insurance, Avnet, Bank of the West, Boeing, Bosch, Boston Scientific, BP, Brookdale Senior Living, Cargill, Caterpillar, Charles Schwab, Conagra Brands, Dart Container, Delaware North, DICK’S Sporting Goods, Discover Financial Services, Dominion Energy, Exelon Corporation, Express Scripts, Exxon Mobil Corporation, FedEx, Ferguson Enterprises, First Republic Bank, GE Appliances, Georgia-Pacific, Hallmark, Harris Corporation, Hawaiian Electric Companies, HERE Technologies, Hilton Worldwide, Hobby Lobby, Hologic, Humana, Huntington National Bank, InterContinental Hotels Group, INVISTA, John Deere, Johnsonville Sausage, KeyBank, Kiewit, Kohl’s Department Stores, Lands’ End, Lenovo, MassMutual, Meijer, Michelin, Nissan North America, Northwestern Mutual, NRG Energy, Phillips 66, Rackspace, Red Lobster, Royal Bank of Canada, RPM International, Rust-Oleum, Safelite AutoGlass, Sealed Air, State Farm, Steelcase, Synchrony, T-Mobile, Takeda Pharmaceuticals, TE Connectivity, Thomson Reuters, Toll Brothers, Toyota, TransUnion, UL LLC, United Airlines, United Technologies Corporation, US Postal Service, Vanguard, VF Corporation, Visa, Vista Outdoor, Wells Fargo, Western Digital, and Zurich North America.
Stay tuned for information about our next meeting!