SocialMedia.org Health

The community for people running social media at major hospitals.


This community is completely different.

  • No vendors.
  • Leaders only.
  • Confidential.

(Yes, really.)


Members: Advocate Health Care, Allegheny Health Network, Ann & Robert H. Lurie Children’s Hospital of Chicago, Atlantic Health System, Augusta University Health, Aurora Health Care, Avera Health, Baptist Health Jacksonville, Baptist Health, Bon Secours Health, Boston Children’s Hospital, Boston Medical Center, Brigham and Women's Hospital, Cancer Treatment Centers of America, Cedars-Sinai, Centegra Health System, Children’s Health, Children’s Healthcare of Atlanta, Children’s Hospital Colorado, Children’s Hospital of Wisconsin, Children’s National Health System, Cincinnati Children’s Hospital Medical Center, Cooper University Health Care, Dartmouth-Hitchcock, Franciscan Alliance, HCR ManorCare, Henry Ford Health System, Hospital for Special Surgery, Indiana University Health, Johns Hopkins Medicine, Kindred Healthcare, Mayo Clinic, MedStar Health, Memorial Hermann Health System, Mercy, Methodist Le Bonheur Healthcare, Michigan Medicine, Nemours Children’s Health System, Northwell Health, Northwestern Medicine, Ohio State University Wexner Medical Center, Oregon Health and Science University, Orlando Health, Parkview Health, PeaceHealth, Penn Medicine, Piedmont Healthcare, Providence St. Joseph Health, Rush University Medical Center, RWJBarnabas Health, Sarasota Memorial Health Care System, Sentara Healthcare, Sharp HealthCare, St. Jude Children’s Research Hospital, Stanford Children’s Health, Texas Scottish Rite Hospital, The Christ Hospital, The University of Vermont Health Network, UC Davis Health, UCLA Health, UnityPoint Health, University Hospitals, UT Southwestern Medical Center, UW Health, and Vanderbilt University Medical Center.Founding member


We have confidential conversations you can’t have anywhere else, in our private community for people like you.

This is where you ask, “Hey, what are you doing about ____?” You get answers, when you need them, from senior-level people like you. Everything’s facilitated, on topic, distraction free, and confidential.

All you have to do is ask the question

There are five easy ways to start a conversation:

  1. Come to a meeting.
  2. Hop on a call.
  3. Email the members.
  4. Ask anonymously.
  5. Talk to the staff.

We set up the conversations

All the answers come from members:

  1. Fast Feedback: Post a question, get an answer by email.
  2. Community Calls: Facilitated phone discussions on deep issues.
  3. Member Meetings: Face-to-face connections and conversations.
  4. Direct Discussions: We introduce you to a member who can help.

Nothing else

  • We take care of everything so you can focus on great conversations.
  • We eliminate all the distractions. Everything is facilitated and moderated.
  • We won’t ask you to do anything else.
  • We won’t try to sell you anything else. We don’t do conferences, research, or consulting.

You get three important benefits:

Information you can’t get anywhere else

Practitioners who’ve actually done it have the answers, and they’re only sharing it in our confidential community. Vendors don’t know, and you can’t ask your team.

Risk reduction

Whatever you’re planning, someone in the community already knows the pitfalls and shortcuts. Sleep better knowing you’ll never be caught by surprise.

Confidence and credibility from benchmarking

Know that your plan is a best practice because you benchmarked against companies like yours.

See the members  •  Get the newsletter  •  What’s it like?  •  Can I join?

Vendor free. No selling.

As a member, you will never get a sales pitch for anything, ever. There are no sponsors, and we will never give vendors access to you. There are no exceptions. We’ll never sell you anything else.

Leaders only. Every member is screened.

This is a community for people like you, with jobs like yours, at companies like yours — and problems like yours. Members lead programs at the world’s biggest companies. No vendors and nobody junior.

Individual qualifications:

  1. Decision maker: Senior decision makers who set strategy and policy.
  2. Substantial professional experience.
  3. Knowledge and experience to contribute to high-level discussions.

Hospital qualifications:

  1. No vendors: Major hospitals only.
  2. Minimum size: At least $250M in revenue.
  3. Sophisticated in social media: Must have well-established social media programs, senior teams, and industry knowledge to share.

A community of support.

Most of all — and you won’t believe us until after you join — this is not like other business groups. It’s a community of friends who will support you and help you win. It feels like a family.