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During a highly charged time in politics, Health members united to provide crisis-ready response plans and valuable reassurance on transgender healthcare.

The Challenge

Social media leaders at various hospital systems — especially children’s hospitals — grappled with online backlash and protests from anti-transgender healthcare groups during a high-profile news cycle.

The Response

Faced with limited options, these leaders found support in Health through a series of facilitated, confidential peer-to-peer discussions navigating complex and quickly evolving challenges, exclusively among hospital social media leaders.

The Results

Hospital social media leaders helped each other out with effective response strategies and crisis communication plans, providing marketing and PR teams with valuable tools for navigating ongoing, challenging, and politically sensitive situations.

This effort offered leaders time and reassurance, confident that their plans were vetted and endorsed by peers in similar roles.

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