Skip to main content Health Empowers Hospital Leaders to Unite, Strategize, and Respond Swiftly to Unforeseen Healthcare Challenges

The Challenge

On the day of the Dobbs v. Jackson Women’s Health Organization decision by the Supreme Court — which overturned the precedent set by Roe v. Wade — social media leaders in hospitals faced reproductive rights walkouts from their employees, prompting social media leaders to grapple with how to address this situation online.

The Response

Members of Health collaborated in real time to discuss their planned responses as the events unfolded. One leader, who was previously unaware of the impending walkout, gained insights into how their peers were navigating the situation online.

The Results

The social media leader who was initially unaware of the walkout promptly involved their PR team and used the Health member forum to swiftly formulate a response.

In less than 24 hours, their team approved a reactive statement, preparing them for any media calls or messages on social media.

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As a social media leader, your mission is important. We’re here to help you win.