SocialMedia.org

The community for people leading social media at the world’s greatest brands.


This community is completely different.

  • No vendors.
  • Leaders only.
  • Confidential.

(Yes, really.)


Members: 3M, AARP, Abbott, AbbVie, Ace Hardware, adidas, Aetna, Aflac, Allstate, American Electric Power, American Family Insurance, American Honda Motor Co., Ameriprise Financial, Amgen, Amica Mutual Insurance, Amtrak, Analog Devices, Andeavor, Andersen Corporation, ARRIS, Arrow Electronics, Assurant, AT&T, athenahealth, Auto-Owners Insurance Group, Autodesk, Avery Products Corporation, Avnet, Bank of the West, Barilla, BBVA Compass, Big Lots, BJ’s Wholesale Club, Black & Veatch, Blizzard Entertainment, Blue Cross Blue Shield of North Carolina, Boeing, Bosch, Boston Scientific, BP North America, Bridgestone, Brookdale Senior Living , Brother International, Brown-Forman, Buckle, Cambia Health Solutions, Canada Post, Cancer Treatment Centers of America, Canon USA, Capital Group, Capital One, Cargill, CarMax, Caterpillar, Celgene, Centene, CenterPoint Energy, CenturyLink, Cerner Corporation, Charles Schwab, Chevron Corporation, Chick-fil-A, Choice Hotels International, Ciena, Citrix, CME Group, The Coca-Cola Company, Comcast, ComEd, Comerica Bank, Conagra Brands, ConocoPhillips, Corning Incorporated, Costco Wholesale, Cox Enterprises, Cracker Barrel Old Country Store, CVS Health, Darden, Dart Corporation, Dassault Systemes, David Weekley Homes, Delaware North, Dell, Delta Air Lines, DICK’S Sporting Goods, Discount Tire, Discover Financial Services, Discovery Communications, Dominion Energy, Dropbox, Duke Energy, Dynatrace, eBay, Electronic Arts, Ellie Mae, Enbridge, Enterprise Holdings, Erie Insurance Group, Estee Lauder Companies, Exelon Corporation, Express Employment Professionals, Express Scripts, Extra Space Storage, Exxon Mobil Corporation, Farmers Insurance, FedEx, Ferguson Enterprises, Fidelity Investments, Fiesta Restaurant Group, First American Financial, First Republic Bank, Fortinet, Fossil, Freddie Mac, Funimation, Garmin International, GE Appliances, Genentech, Genworth, Georgia-Pacific, Goldman Sachs, Great Clips, H&R Block, Hallmark, Harris Corporation, Hawaiian Electric Industries, Henry Schein, HERE Technologies, The Hershey Company, Hess, Highmark, Hilti, Hilton Worldwide, Hitachi Vantara, Hobby Lobby, Hologic, Honeywell, Horizon Blue Cross Blue Shield of New Jersey, Hortonworks, HSBC, Humana, Huntington National Bank, Illumina, Intel, InterContinental Hotels Group, Intuit, Intuitive Surgical, INVISTA, IQVIA, The J.M. Smucker Company, JCPenney, Jo-Ann Stores, John Deere, Johns Hopkins Medicine, Johnson & Johnson, Johnson Controls, Johnsonville Sausage, JPMorgan Chase, K. Hovnanian Homes, Kaiser Permanente, KB Home, Keurig Green Mountain, KeyBank, Kia Motors America, Kiewit, Kindred Healthcare, Kingston Technology Company, Kohl’s Department Stores, The Kroger Company, Kronos, Lands’ End, Lenovo, Levi Strauss & Company, LexisNexis Risk, Logitech, Manulife / John Hancock, Marathon Petroleum, Marriott International, MassMutual, Mastercard, Mayo Clinic, McAfee, Medtronic, MetLife, MGM Resorts, Michelin North America, Molson Coors, Mutual of Omaha Insurance, Navy Federal Credit Union, NCR Corporation, Nestle Purina PetCare, NETSCOUT, Nissan North America, Northwestern Mutual, Novartis, NRG Energy, Office Depot, Owens-Illinois, Panasonic, Papa John’s, Patterson Companies, Paychex, Paycom, PepsiCo, PerkinElmer, Pfizer, Philips, Phillips 66, Pinnacle Entertainment, PNC Financial Services, Praxair, Principal Financial Group, Prudential Financial, Publix Super Markets, Inc., Pure Storage, Rackspace, Raley’s, Raytheon, RE/MAX, Reckitt Benckiser, Red Lobster, Regions, Rite Aid, Rogers Communications, Royal Bank of Canada, RPM International, Rust-Oleum, Ruth’s Hospitality Group, Safelite AutoGlass, Sanofi US, Santander Bank, SAS Institute, Scholastic, Sealed Air, Securian Financial Group, Sephora, ServiceMaster, ServiceNow, Shell, Shire Pharmaceuticals, Siemens Healthineers, Signet Jewelers, Staples, State Farm, Steelcase, Subaru, Synchrony, T-Mobile, T. Rowe Price Associates, Inc., Takeda Pharmaceuticals , TE Connectivity, Thomson Reuters, Thrivent Financial, The TJX Companies, Toll Brothers, The Toro Company, Toyota, TransUnion, Travelers, Trend Micro, U.S. Bank, UL LLC, Ultimate Software, United, United States Postal Service, United Technologies Corporation, UnitedHealth Group, Universal Parks, Unum, UPS, USAA, Vanderbilt University Medical Center, Vanguard, VF Corporation, Visa, Vista Outdoor, Voya Financial, Wawa, Webster Bank, Wells Fargo, Western Digital, Western Union, Whataburger, Whirlpool Corporation, YMCA, and Zurich in North America.


We have confidential conversations you can’t have anywhere else, in our private community for people like you.

This is where you ask, “Hey, what are you doing about ____?” You get answers, when you need them, from senior-level people like you. Everything’s facilitated, on topic, distraction free, and confidential.

All you have to do is ask the question

There are five easy ways to start a conversation:

  1. Come to a meeting.
  2. Hop on a call.
  3. Email the members.
  4. Ask anonymously.
  5. Talk to the staff.

We set up the conversations

All the answers come from members:

  1. Fast Feedback: Post a question, get an answer by email.
  2. Community Calls: Facilitated phone discussions on deep issues.
  3. Member Meetings: Face-to-face connections and conversations.
  4. Direct Discussions: We introduce you to a member who can help.

Nothing else

  • We take care of everything so you can focus on great conversations.
  • We eliminate all the distractions. Everything is facilitated and moderated.
  • We won’t ask you to do anything else.
  • We won’t try to sell you anything else. We don’t do conferences, research, or consulting.

You get three important benefits:

Information you can’t get anywhere else

Practitioners who’ve actually done it have the answers, and they’re only sharing it in our confidential community. Vendors don’t know, and you can’t ask your team.

Risk reduction

Whatever you’re planning, someone in the community already knows the pitfalls and shortcuts. Sleep better knowing you’ll never be caught by surprise.

Confidence and credibility from benchmarking

Know that your plan is a best practice because you benchmarked against companies like yours.

See the members  •  Get the newsletter  •  What’s it like?  •  Can I join?

Vendor free. No selling.

As a member, you will never get a sales pitch for anything, ever. There are no sponsors, and we will never give vendors access to you. There are no exceptions. We’ll never sell you anything else.

Leaders only. Every member is screened.

This is a community for people like you, with jobs like yours, at companies like yours — and problems like yours. Members lead programs at the world’s biggest companies. No vendors and nobody junior.

Individual qualifications:

  1. Decision maker: Senior decision makers who set strategy and policy.
  2. Substantial professional experience.
  3. Knowledge and experience to contribute to high-level discussions.

Company qualifications:

  1. No vendors: Major BtoB or BtoC client-side companies only.
  2. Minimum size: At least $1B in revenue and 4,000 employees.
  3. Sophisticated in social media: Well-established social media programs.
  4. If you do not meet these qualifications, you may qualify for the SocialMedia.org X Council.

A community of support.

Most of all — and you won’t believe us until after you join — this is not like other business groups. It’s a community of friends who will support you and help you win. It feels like a family.