Hello!

We’re SocialMedia.org. We’re a brands‑only membership organization for the people running social media at really big companies.

We’re the missing piece you need to run a great social media program.

You already have great agencies, consultants, and vendors on call. But the one thing you’re missing is the unbiased and unfiltered advice from experienced social media leaders like you.

That’s what we do. We’re like an association, but just the parts you love: the peer-to-peer sharing, the collaboration, the support from people like you — and the fun.

We’re people like you, with jobs like yours (and problems like yours), at companies like yours.

We’re 100% brands only

Every member represents a client-side brand with at least $1 billion in revenue. No vendors, no agencies, no small businesses, and no consultants are allowed.

Really. We’re not kidding. We don’t even allow sponsors at our events. If someone isn’t running social media at a big brand, they can’t participate — ever.

A few of our members:

  • Coca Cola
  • Boeing
  • Cargill
  • MillerCoors
  • Verizon
  • Microsoft
  • UPS
  • Sony
  • P&G
  • Dow
  • NCR
  • General Electric
  • Nintendo
  • Best Buy
  • Reebok
  • Honda
  • Walgreens
  • FedEx
  • Symantec
  • BMW
  • Kraft
  • McDonalds
  • Level 3
  • Wells Fargo
  • Marathon
  • Shell
  • Analog Devices
  • AT&T
  • Kellogg's
  • Visa
  • Target
  • Kohler
  • Cisco Systems
  • Southwest Airlines
  • Canon
  • General Mills
  • Texas Instruments

Every participant is a senior social media leader at a big brand

We screen everyone to ensure they’re a senior-level decision maker. That means everyone you meet — every single person — will be someone who understands the challenges you face.

A few of the people you’ll meet:

Dan Phelps, T. Rowe Price
Dan
Phelps
T. Rowe Price

Camille Lauer, Hallmark
Camille
Lauer
Hallmark

Rob Wolf, Microsoft
Rob
Wolf
Microsoft

Julie Finlay, USAA
Julie
Finlay
USAA

Ed Nicholson, Tyson Foods
Ed
Nicholson
Tyson Foods

Sherri Maxson, Grainger
Sherri
Maxson
Grainger

Tonia Hammer, Molson Coors Canada
Tonia
Hammer
Molson Coors Canada


You’ll get honest answers to the questions you can’t ask anywhere else.


You’ll get answers in real-time

We’re talking about things that are important to you right now, because you control the conversation. When a crisis hits, when new technology emerges, when you have an urgent question — we’re talking about it immediately.


You’ll get answers that are off the record

Our strict confidentiality rules mean members share openly, knowing their conversations are completely private. The result is unfiltered, unbiased, straightforward answers — answers you’ll never get from industry publications, conferences, or a consultant’s report.


You’ll get answers from people who have been there and done that

Everyone is an experienced social media leader who knows what you’re going through and wants to help. You won’t find theoretical ideas, just real-world advice from people running a program at a brand like yours.


What you get: Simple, efficient collaboration that helps you be better at your job.


Membership gets your company a seat on a Council

When your company becomes a member, up to seven of your senior-most social media leaders can participate. You’ll join 350 other big brands divided into five smaller groups (called Councils) that facilitate great connections and conversations.


Participation is easy and designed for your busy schedule

You’ll participate in conversations online, in our weekly calls, and at our meetings around the country. You’ll do it when it’s convenient for you, on your schedule. We’re always here when you need us, and we’re out of the way when you don’t.


Every conversation is useful and relevant

You’ll never be distracted by off-topic conversations, because we’re intense moderators. We have an entire team of people dedicated to making sure the messages you get — each and every one of them — is relevant to you.


What you really get: A community of people who want to help you be a great social media leader.


You’ll get credibility and confidence

As a member, you’ll get external validation for your strategy, you’ll benchmark your program with other big brands, and you’ll never be caught by surprise when a crisis hits.


You’ll reduce your risk

Membership significantly reduces the four types of risk you face: hiring the wrong vendors, being caught off guard when the social media rules change, starting new projects, and complying with legal and regulatory requirements.


You’ll get a community of peers

We’ll connect you with a group of people who actually want to help you succeed. They’ll help you run a better program, grow as a leader, and deal with the challenges of an industry that’s constantly changing.


We’re the community who helps you win.

When we started SocialMedia.org, we knew it would be an amazing business community. We didn’t expect it to turn into a family. (You’ve never seen a huggier professional group.)

Running social media can be a lonely, high-profile, and high-risk job. But when you’re a member, we’ve got your back. When times are good, we’ll be there to help you celebrate. When things aren’t going so great, we’ll be there to help you through it.

We’re all in this together.

Next: Learn more about what you get when you join