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Guides

Platform Volatility: How Social Media Leaders Are Navigating Brand Strategy

May 9, 2025
Guides

Influencers in Hospital Social Media: How to Drive Education, Connections, and Engagement

March 12, 2025
Social Listening Playbook: Transforming Insights into Business Outcomes
Guides

Social Listening Playbook: Transforming Insights into Business Outcomes

February 12, 2025
Strategizing for 2025: Top Social Media Priorities to Drive Engagement, Optimize Budgets, and Embrace AI
Guides

Strategizing for 2025: Top Social Media Priorities to Drive Engagement, Optimize Budgets, and Embrace AI

December 10, 2024
Standardizing Social Media KPIs for Hospitals
Guides

Standardizing Social Media KPIs for Hospitals

November 1, 2024
2025 State of Hospital Social Media Report
Guides

2025 State of Hospital Social Media Report

October 17, 2024
2024 Comprehensive Guide: Building and Scaling Employee Advocacy Programs
Guides

2024 Comprehensive Guide: Building and Scaling Employee Advocacy Programs

September 11, 2024
Benchmark Report: 2024 Election Year Social Media Planning
Guides

Benchmark Report: 2024 Election Year Social Media Planning

June 18, 2024
Critical Focus Areas for Social Media Teams in an Election Year
Guides

Critical Focus Areas for Social Media Teams in an Election Year: 3 Takeaways From Senior Leaders

May 30, 2024
Guides

Healthcare Social Media: Leveraging the Voices of Physicians and Nurses

April 3, 2024
Guides

Leveling Up Your Hospital’s Social Media Content Strategy

March 4, 2024
Guides

2023 Social Media Benchmarking Report for Large Hospitals

October 27, 2023
FTC Endorsement Guidelines
Guides

Checklist for Staying Compliant with the FTC’s Revised Endorsement Guidelines

August 16, 2023
Guides

6 Questions Business Leaders Should Ask Before Joining a Peer Community

May 12, 2023
How to Build Your Hospital's Social Media Strategy: Insights from Leading Practitioners
Guides

How to Build Your Hospital’s Social Media Strategy

May 11, 2023
Leading Social Media in a Large Hospital: Setting Yourself Up for Success in a New Role
Guides

Leading Social Media in a Large Hospital: Setting Yourself Up for Success in a New Role

April 3, 2023