How hospital social media teams can highlight the voices of providers for patient education, recruiting, and the effort to make healthcare more approachable. 

SocialMedia.org Health Member featured in this guide:

Katie Hunter

Katie Hunter, Senior Content Strategist
RUSH

Social media continues to play an increasingly significant role in healthcare by raising the profile of hospitals and connecting patients with their providers in new ways. Where do providers fit into your hospital's social media strategy? 

We spoke with SocialMedia.org Health Board Member Katie Hunter, Senior Content Strategist at RUSH, to learn how they're leveraging the voices of physicians and nurses on social media to:

  • Combat medical misinformation online
  • Make healthcare more approachable for patients
  • Raise awareness of your hospital for recruitment marketing 

Download our guide to explore the evolving role of physicians on social media and gain insights to help amplify their online presence.