Decision Intelligence Benchmark: The State of AI in Social Media
How social media leaders are adopting AI — or not — to achieve their business objectives
Based on peer insights from the 2026 Decision Intelligence Benchmark on AI, this special report explores how social media leaders are adopting, governing, and preparing for AI.
Benchmark your organization’s progress with exclusive data on daily AI adoption, team proficiency, and automation expectations.
Whether you’re scaling AI beyond execution or closing the gap between director and manager adoption, this report provides practical peer intelligence to help you make more informed decisions.
Inside, you’ll discover:
- Why managers’ daily enterprise AI use outpaces directors’ by 22 points
- How a 2nd-highest proficiency score coexists with conservative automation expectations
- Where AI delivers real gains today: execution, not strategy
- Why teams describe AI as a drafting aid rather than a strategic input
- How to move from a test-and-learn tool to a repeatable, strategic workflow
Download the full report to see how your AI strategy compares, and where to focus next.
