The Top Tech Stack Challenges Facing Social Media Leaders in 2026
A data-backed look at how your peers are navigating AI, complexity, and growing performance expectations across the social media tech stacks.
Featured Speakers:
Cale Johnson, Head of Communications
Assemble
Jessie Garretson, Sr. Membership Director
SocialMedia.org
The Decision Intelligence Benchmark is our new, proprietary research series built from real insights from senior leaders across our communities, designed to help you see how your strategy compares to your peers.
The latest data offers a clear view into how social media leaders are approaching their tech stacks, AI, and operational decision-making in 2026.
This webinar breaks down the newest findings for social media teams, with a focus on how leaders are making decisions about tools, vendors, and workflows in a rapidly shifting environment.
We covered:
- Challenges and Strategies for Small Teams: The increasing demands on social media teams, including more platforms, reporting, and AI experimentation.
- AI and Automation in Social Media: Teams are integrating AI into specific workflows rather than overhauling entire social programs.
- Current State of Tech Stacks: Only 4% are planning major expansions or consolidations, indicating a preference for stability over change.
- Proving ROI for Social Media: Leaders are increasing investment in analytics and reporting, but better analytics are not a top driver of tool selection.
Discover the top tech stack challenges facing social media leaders today.
