2022 was another year where you worked tirelessly to fulfill your ever-changing role. We recognize that it can be a hard, lonely position to be in — which is why we value you so much in this community. It has been SocialMedia.org Health members like you who have helped fellow leaders like you, in jobs like yours, navigate the toughest challenges in the industry.
All of your contributions this past year have been particularly outstanding. There was a range of thought-provoking conversations covering a variety of topics:
- A “Grill the Vendor” series where you asked your most pressing questions to the executives of your most-used tools: Sprinklr, Khoros, and Sprout Social
- Industry-specific huddles for urban, oncology-focused, faith-based, children’s, and university/research hospitals.
- Board Chair-only conversations for those of you leading your social media programs
- “Show & Share” and “How It Got Made” conversations to give you a sneak peek into members’ most successful programs and campaigns.
In addition to our scheduled conversations, it was the urgent, last-minute discussions to benchmark real-time happenings that really proved the value this community has in times of crisis. You rallied multiple times last year to discuss everything from rising gun violence to Elon Musk’s Twitter takeover.
Your input also directly helped your peers. You were there for each other in Fast Feedback to help answer questions and share documents on everything from managing a shrinking budget to how we addressed the formula shortage. Direct connections also gave you and your fellow members an avenue to talk strategy in-depth — like when four hospitals connected regarding the social media attacks around the transgender care they provide. Within an hour, they scheduled a call among themselves and were able to make on-the-spot decisions with the support of their peers in the community.
Overall, we’re glad you built a community where you can feel less alone in your role. On behalf of the entire team at SocialMedia.org Health, thank you for all of your contributions. Here’s to all the great things ahead of us in 2023.
