Decision Intelligence Benchmark: The State of AI in Social Media Hospitals
Healthcare social media teams have the skills to use AI effectively, but privacy, governance, and regulatory concerns are slowing adoption.
Tuesday, September 22, 2026 at 1pm EST
Join us as we unpack our new 2026 Decision Intelligence Benchmark data to explore how healthcare social media teams are approaching AI, what is holding adoption back, and what leaders can do next. Drawing on responses from Assemble’s enterprise membership, the benchmark offers a rare, data-backed look at how this function is navigating AI adoption, and where the real barriers to progress sit going into next year.
We’ll dig into:
- Why healthcare social media ranks last in expected and actual enterprise AI use
- How HIPAA, content governance, and reputational risk shape adoption
- Why data privacy and job security concerns are higher than in any other function
- How leaders can build governed workflows that expand capacity while preserving human judgment
Register to see how your team compares and how healthcare social media leaders can move from cautious experimentation to confident, responsible adoption. You’ll leave with a clearer read on where your organization stands today, plus practical next steps for building trust in AI-assisted workflows.
Each quarter, Assemble runs an in-depth benchmark with its enterprise membership to gauge how teams are managing their tech stack, AI, talent, and strategic planning. If you’d like to participate in our latest benchmark, click here for your custom report.
Featured Speakers:
Jeff Casale, Sr. Membership Director
SocialMedia.org Health