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Key takeaways:

  • Mental health awareness is an increasingly critical issue, and hospital leaders are actively addressing it. We look at examples of how Health members are raising awareness for mental health and providing support to their communities.
  • Our members are leveraging social media to bring attention to mental health by providing resources, sharing inspiring stories, and encouraging open conversations about mental well-being.
  • Health members are adopting various strategies to connect with their audiences and advocate for mental health. Examples include destigmatizing mental health, empowering caregivers, emphasizing self-care, and highlighting the growing demand for mental health clinics.

Mental health awareness has become a critical issue across all communities, and hospital leaders are stepping up their efforts to address this pressing concern. Health members have played a vital role in bringing attention to mental health by leveraging social media to provide resources to their communities. 

We highlight examples from our members and how they have raised awareness for mental health concerns and the steps they’re taking to connect with audiences.

1. Children’s Hospital & Health Network of Omaha Empowered Caregivers to Support Children’s Mental Health

Children’s Hospital & Medical Center of Omaha, whose membership is led by Director of Strategic Communications Sarah Weller, provided mental health tips for families, particularly addressing anxiety. 

They offered valuable advice and strategies for coping with anxiety, fostering resilience, and promoting overall well-being. By sharing such informative content, they have empowered parents and caregivers to support their children’s mental health effectively.

2. Boston Children’s Hospital Advocated for More Mental Health Support for Children

Boston Children’s Hospital, whose membership is led by Social Media and Enterprise Engagement Manager Hannah Wright, collaborated with Dr. Erica Lee to discuss the mental and behavioral health challenges affecting children — specifically anxiety.

3. RUSH Highlighted Their Therapy Dogs Who Encourage Those in the Emergency Department

RUSH, whose membership is led by Director of Content Strategy and Social Media Thurston Hatcher, spotlighted their therapy dogs, who are used to help alleviate anxiety in their emergency department.

4. Dana Farber Cancer Institute Shared Tips on Improving Your Well-being

Dana Farber Cancer Institute, whose membership is led by Social Media Engagement Officer Alexandra Robyck, went to TikTok, where their exercise physiologist shared five tips to help improve your health and well-being.

5. Methodist Le Bonheur Healthcare Sought to Destigmatize Mental Health

Methodist Le Bonheur Healthcare, whose membership is led by Director of Strategic Communications Kimberly Rossie, spread awareness and shared helpful resources on destigmatizing mental health and encouraging individuals to seek assistance.

Through their efforts, Methodist Le Bonheur Healthcare shared why taking care of your mind is as important as taking care of your body.

6. Luminis Health Brought Attention to the Growing Demands for Mental Health Clinics

Luminis Health, whose membership is led by Social Media Strategist Krista Liebmann, addressed the growing need for mental health services and shed light on the increasing demand for mental health clinics and the importance of accessible care.

Benchmark Your Hospital Social Media Initiatives with Your Peers in our Community

The efforts of our Health members have been instrumental in raising awareness about mental health. Through their active engagement on social media, they fostered meaningful conversations, shared vital resources, and worked toward reducing the stigma surrounding mental health issues. 

By leveraging the power of social media, our members demonstrated their commitment to improving mental well-being and providing support to those in need.

If you lead social media at a large hospital, you have the opportunity to apply to join our confidential, vendor-free community and gain unbiased peer insights into how your peers are utilizing social media to highlight their hospitals’ efforts.