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SocialMedia.org Health Fall Board Meeting

September 11-12, 2024ㅤ•ㅤChicago, IL

Board Meeting Agenda

Wednesday, September 11

11:30 AM

Registration opens

12:00 PM

Lunch Discussions

Get here on time and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at the Board Meeting.

12:40 PM

Break

12:50 PM

Welcome & Introduction

1:00 PM

Show & Tell #1 – Coming soon!

1:30 PM

Break

1:45 PM

Show & Tell #2 – Coming soon!

2:15 PM

Break

2:30 PM

Show & Tell #3 – Coming soon!

3:00 PM

Snack Break

3:30 PM

Show & Tell #4 – Coming soon!

4:00 PM

Break

4:15 PM

Show & Tell #5 – Coming soon!

4:45 PM

Adjourn

5:00 PM

Member Dinner

Following our afternoon of conversations and Show & Tell Talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Thursday, September 12

8:00 AM

Breakfast Discussions

The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).

8:50 AM

Break

9:00 AM

Welcome Back

9:05 AM

Member-Led Discussion #1 – Coming soon!

9:35 AM

Break

9:45 AM

Member-Led Discussion #2 – Coming soon!

10:15 AM

Snack Break

10:35 AM

Member-Led Discussion #3 – Coming soon!

11:05 AM

Break

11:20 AM

Member-Led Discussion #4 – Coming soon!

11:50 AM

Lunch Discussions

12:50 PM

Break

1:00 PM

Unconference Round 1

EXAMPLE TOPICS

  • TikTok: Strategies for leveling up
  • Navigating political challenges as a hospital social media team during an election year
  • Developing your social media response playbook
  • Influencer strategy
  • Vetting AI tools for hospital social media
  • Social media for recruitment marketing and internal culture building

1:30 PM

Break

1:40 PM

Unconference Round 2

EXAMPLE TOPICS

  • Supporting mental health initiatives
  • Paid social strategy: Where are you allocating spend?
  • Lean teams: Doing more with fewer resources
  • Supporting executives and physicians on social media
  • Patient storytelling on social media
  • Social media governance for employees

2:10 PM

Snack Break

2:20 PM

Unconference Round 3

EXAMPLE TOPICS

  • Securing your social media accounts
  • Budget constraints: Stretching your social media dollars
  • Organic social media strategy
  • Hospital reputation: Dealing with negativity
  • Social media listening 2.0
  • Evaluating emerging platforms and capabilities

2:50 PM

Break

3:00 PM

Unconference Round 4

EXAMPLE TOPICS

  • Upgrading your performance reporting and dashboards
  • Social governance: Combating social media sprawl
  • The influencer economy: Managing your brand’s approach
  • Demonstrating the value of social media to leadership
  • Crafting a winning social commerce strategy
  • Up-leveling social care operations and automation
  • Lean teams: Doing more with fewer resources

3:30 PM

Adjourn

Please note: This agenda is subject to change based on speaker availability and scheduling.