The State of AI in Social Media: Where Teams Are Ahead, and Where They’re Falling Behind
Social media teams are ahead in AI. But most are still using it to do old work, faster, rather than applying it in the places that could drive greater impact.
Tuesday, September 22, 2026 at 12 PM EST
Join us as we unpack our new 2026 Decision Intelligence Benchmark data to explore where social teams are making progress, where gaps remain, and what leaders can do next. Drawing on responses from Assemble’s enterprise membership, the benchmark offers a rare, data-backed look at how this function is navigating AI adoption, and where the real opportunities for impact sit going into next year.
We’ll dig into:
- Why managers are using enterprise AI at more than twice the rate of directors
- Where AI is driving real value today, and where teams are falling short
- How governance can increase trust and adoption
- What it takes to move AI beyond execution into analysis, planning, and decision-making
Register to see how your team compares and where social media leaders are focusing next. You’ll leave with a clearer read on where your organization stands today, plus practical next steps for closing the gap between managers and directors.
Each quarter, Assemble runs an in-depth benchmark with its enterprise membership to gauge how teams are managing their tech stack, AI, talent, and strategic planning. If you’d like to participate in our latest benchmark, click here for your custom report.
Featured Speakers:
Jessie Garretson, Sr. Membership Director
SocialMedia.org
