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We wrapped up our 2024 Spring Board Meeting in Dallas with a total of 141 social media leaders from 94 major companies (and zero vendors in sight).

Thank you to all the Members who made it such an incredible experience — our Show & Tell speakers, our Member-Led Discussion hosts, and everyone who came and asked questions, shared ideas, and built connections.

Keep reading below to see everything we covered over a day and a half:

Show & Tell Talks

  • Paid + creative: How to increase collaboration and results — Eric Ellis at Bobcat
  • Utilizing influencers and creators to increase BtoB brand awareness — Ashley Manz at Panasonic
  • Building an impactful and repeatable employee advocacy incentive program — Alicia Eisenbise at Robert Half
  • Auditing your social media channels for peak performance — Nicole Lightbourne at RTX
  • Building and optimizing social customer care — Nicole Walden at Rust-Oleum
  • Assessing and scaling brand health on a zero-based budget — Lauren Lucas at Delaware North
  • Safeguarding brand reputation: mastering crisis management and minimizing risk — Christine Mueller at Thrivent Financial
  • Getting Scrappy with collabs — Nicolle Lopez and Andrew Jasenak at Amtrak
  • Removing roadblocks between social media and IT — Andrew Kaiser at Southwest Airlines
  • Proving out an organic video strategy — Kelli Nowinsky at Cardinal Health

Member-led Discussions:

  • BtoB strategic spend: Driving awareness, engagement, and leads — Brittney Harris at LexisNexis Risk Solutions
  • Scaling social care capabilities to keep up with demand — Abby Pemberton at Publix Super Markets
  • Agency structures: The ideal, the OK, and the no thank you — Allie Coulter at Honda Motor Co.
  • Proving the value of social media strategy to leadership — Whitney Magnuson at Northwestern Mutual
  • Developing BtoB Social Selling Superstars — Sheri Malmgren at Truist
  • Navigating the transition to a new SMMS — Meghan Mazza at Carlyle
  • Content strategies for channel diversification — Taylor Horen at Sherwin-Williams
  • Innovative strategies to maximize influencer ROI — Helen Gonzalez at Nationwide
  • Evolving social listening into digital intelligence — Angel Dunlap at Assurant
  • Holistic marketing campaigns: Building internal alignment — Carly Nusser at Johnsonville Sausage
  • Proactive community management to foster engagement — Kikora Mason at JPMorgan Chase
  • The value of AI in social media programs — Catalina Holzer at Hilton Grand Vacations
  • Scaling your employee advocacy program — Karen Nielsen at Toyota North America
  • Career paths in social media – where do we go from here? — Martha Valle Veltri at Transamerica
  • TikTok: What’s working, what’s not, and what’s next? — Jessica Walters at Expedia Group
  • Social media collaboration in a decentralized model — Meren Tabora at Owens Corning

Unconference Topics

  • Global social media structure
  • Paid social
  • Benchmarking and KPIs by platform, content type, and team
  • Social care automation — tools and AI
  • Employee advocacy — scaling program, training, EGC and content strategy
  • Executive social
  • DEI: Awareness months/days, working with ERGs, managing backlash, authenticity
  • Election prep
  • BtoB content strategy
  • Lean teams: making the case for more headcount/budget, content creation, how to do more with less
  • TikTok: Contingency plans, using it for leadership, and content strategy
  • Cookieless world
  • Search and social media: Platform changes, new google features, creator insights
  • Influencers
  • Community management
  • Mental health
  • Proving the value of social
  • Global team structure
  • Career paths and outlook
  • Social misinformation and imposters
  • X/Twitter
  • AI: Creating workflows, using it for social media, and expanding past ChatGPT
  • Governance policies and guidelines
  • Instagram: Breaking algorithms, measuring performance, utilizing Reels
  • Using social listening for brand health monitoring
  • Structuring social care
  • Integrating paid and organic social for a holistic content strategy
  • Video content and strategy
  • UGC: Vetting and legal concerns
  • Showcasing the value of social: Establishing clear and strategic goals for a calendar year

In-Person Connections (and hugs)

The best on-site discussions will grow as full community conversations in the coming weeks and months as we dig deeper together.

We loved getting to spend time with all the Members who joined in us in Dallas. Quoting LHH’s Lisa Scotti: Board Meetings stand in a league of their own. The opportunity to engage with peers leading social media at the most esteemed organizations is unparalleled. In a confidential setting, we exchange insights on the social landscape’s ever-evolving dynamics, making every conversation extremely valuable. The caliber of participants, the relevance of discussions, and the overall experience are unmatched. is more than a membership organization — we’re a family!

We hope to see you all again at a future Board Meeting! Our next chance to meet in person is in Chicago, September 11-12. Save your spot here.

Interested in learning more about membership?

As a social media leader, your mission is important. We’re here to help you win.