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Nissan Manager of Social Media CRM Mike Disser talks bout his experience as a member of and how the community has supported him in his role.

He shares, “I reached out to the community, and within a couple of days I had so much information that I could take to my senior management in order to get approval to add some additional headcount. So we went from having a team of eight to a team of 13, and it’s a direct result of the community sharing information.”

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