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The Biggest Trend is Going to Continue to Be the Rate at Which New Trends Show Up

Jeffrey Dillon, Vice President of Digital Experience at TruStage, shares his advice for social media professionals stepping into a leadership role. He recommends:

  • Understanding the needs of your business and consumers to structure your social media approach
  • Measuring and evaluating the effectiveness of new and emerging platforms before following the shiny object
  • Surrounding yourself with peers who have been there, done that — like those in

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