Decision Intelligence Benchmark: Social Media Talent Decisions for 2026 – 2027
How enterprise social media leaders are keeping teams steady as the work changes, and why limited career paths could trigger a wave of turnover
Enterprise social media teams look stable on paper. Most leaders expect low turnover. But engagement here trails every other function we studied, and it has barely moved in a year. Meanwhile, the job is changing fast: AI is reshaping the work, most teams need meaningful reskilling, and the top reason people might leave is that they can’t see where to go next. Some leaders may be on borrowed time.
This report takes you inside social media teams to see what’s keeping them steady today, and what could change that.
Inside, you’ll discover:
- Why social media ranks last on positive engagement among the functions we studied, and why the trend isn’t improving
- How much of the team leaders expect will need meaningful reskilling this year
- The two skills at the top of social media’s development agenda, including one where this function leads the entire benchmark
- Why career advancement is a bigger turnover risk here than across the benchmark overall
- How burnout and a thin bench are compounding the career path problem
- Why low expected turnover may be hiding a bigger wave ahead
- What leaders can do now to keep good people from looking elsewhere
Download the report to see how your peers are building career paths that keep their best social media talent.
