Decision Intelligence Benchmark: Social Media Strategic Priorities for 2027
How social media leaders are growing paid budgets with stretched teams in 2027
Social media leaders head into 2027 with budgets leaning toward growth, and much of the new money is going to paid social. Their agenda is increasingly built platform by platform, with new channel launches, refreshed strategies, and roles focused on a single channel or format. Proving the value of organic content is still an ongoing challenge. Capacity complicates the picture. Most headcount budgets are holding flat while the work becomes more specialized, and leaders are less confident in their teams than their peers.
This report shows where your peers are putting their budgets, attention, and effort next year, and how they’re covering more platforms without growing their teams.
Inside, you’ll discover:
- Why paid social budgets are growing so quickly, and what leaders read into the increase
- How channel strategy has become a platform-by-platform job, and the platforms where most leaders plan to spend more
- How social listening is becoming a content tool, not just a reputation and care function
- Why organic content still carries the heaviest pressure to prove ROI, and how leaders are making the case without click-through data
- Why the team is the function’s soft spot heading into 2027, and the threat leaders name most often
Download the report to see how your peers are building social programs that can win on every platform they’re asked to cover.
