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New to Your Social Media Role? Embrace the Errors Before Optimization.

Bridget Anderson, Principal Social Media Specialist at Medtronic, shares the essential steps for new social media leaders at big brands. She emphasizes:

  • Connecting with like-minded professionals grappling with similar challenges across industries and company sizes
  • Fearlessly experimenting — it’s the trial and error that will lead to optimization
  • Using new tools, like AI, to help streamline processes like content creation, campaign management, and social listening

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