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Future-Proofing Social Media: Embracing AI Without Losing the Human Touch

Ali Clauson, Senior Manager of Social Media at T-Mobile, shares her forward-looking perspective on the evolving landscape for social media leaders. She emphasizes:

  • The importance of connecting with peers in SocialMedia.org who can share industry-focused knowledge.
  • Continuous learning of social media platforms, regulations, and emerging technologies to stay competitive.
  • Keeping the balance between technological advancement, like AI, and maintaining authentic human engagement with your audience. 

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