We recently wrapped up our 2023 SocialMedia.org Fall Board Meeting in Washington, D.C.
142 heads of social media from 92 billion-dollar companies (and zero vendors) came together for two days of nowhere-else leadership conversations.
One member shared how the Board Meeting is one of their favorites.
“I spent a wonderful two days at the SocialMedia.org Board Meeting in Washington, D.C. This is truly one of my favorite conferences — connecting with my industry peers, talking about all things social, and even a little bit of therapy amongst us social media professionals.” – Ashley Manz, Head of Social Media at Panasonic
Here’s what we covered:
Show & Tell Talks
- How community management augments social listening – presented by John Young at Southwest Airlines
- Driving demand with paid social media – presented by Victoria Venere at Cisco
- Leveraging social media to create full-circle engagement from IRL events – presented by Lauren Alexander and Blair Matthews at Capital One
- Utilizing social media scorecards to improve performance – presented by Casey Petersen at Lenovo
- Building an all-star executive social media support team – presented by Temeka Easter Rice at Vanguard
- Proving the value of an in-house social media creative agency – presented by Nolan Carleton & Mani Escobar at AT&T
- How governance practices fuel social media innovation – presented by Marc-André Hallé at BRP
- YouTube: From database to active social channel – presented by Ingrid Kibler at Trend Micro
- How to stand up community management in under three months – presented by Adrian Coleman at Esri
- Demystifying brand lift studies – presented by Gwen McIntyre at Marriott International
Member-Led Discussions
- Evolving your social media crisis playbook to mitigate risk – led by Sarah Rose Watkins at FedEx
- LinkedIn: Is new paid functionality performing? – led by Bo Gowan at Ciena
- Demonstrating social media ROI through key analytics – led by Andrea Ramos at Fannie Mae
- How to build lasting brand love on social media – led by Meghan Anhalt at John Deere
- Rolling out a PESO model at a global brand – led by Sarah Vela at Dell Technologies
- Optimizing your social media operations – led by Freddie Barbour Jr. at Ally
- Crafting a winning social media strategy that won’t scare your legal team – led by Elizabeth Gaule and Andrea Magana at Securian Financial
- Showcasing the value of social care in an omnichannel environment – led by Sydney Otto at United
- Breaking up with your social media management system – led by Amy Ortega at University of Phoenix
- Defining the right social listening mix for your brand – led by Laju Obasaju at Comcast
- Gaining buy-in for channel consolidation – led by Erin McGee at SAP
- Balancing scalability and authenticity within your social selling strategy – led by Jazzmin Bethel at Northwestern Mutual
Unconference Topics
- Artificial intelligence
- Working with creative teams
- Employee advocacy programs
- Reporting paid, owned, and earned in one dashboard
- Organic storytelling
- Paid audience retargeting
- Upgrading social reporting
- How do you attack building or revising your channel strategies?
- Account security and risk management
- How to get legal guardrails in place for cultural events
- Working with influencers
- Navigating team structure
- B2B brand social
- Emerging channels
- Getting ownership of channel management
- Non-social measurements
- Global team structure
- Global team structure
- UGC
- Social selling
- Performance measurement and reporting
- Social care and community management
- Adopting new channels
- How to drive cohesive organic and paid social strategy
- The intersection of moderation and listening
- X/Twitter
- Lean teams
- Improving experience with Sprinklr
- TikTok
- Balancing B2B and B2C audiences on the same channel
- Demonstrating social media’s value internally
- Bad actors and fraud accounts
- The future of social careers
- How are you growing your followers?
- Are you monitoring LinkedIn?
Here’s who attended:
Heads of social media at 3M, AbbVie, Allstate, Ally, Ameren, American Family Insurance, American Honda Motor Co., Ameriprise Financial, Amtrak, Apollo Education Group, AstraZeneca, Asurion, AT&T, Auto-Owners Insurance Group, Bank of America, Bobcat, Boston Scientific, Brother International, BRP, Capital One, CarMax, Centene, Chamberlain Group, Charles Schwab, Ciena, Cisco, Comcast, ComEd, Delaware North, Dell, Dominion Energy, Dynatrace, Edwards Lifesciences, Esri, ExxonMobil, Fannie Mae, FedEx, Fidelity Investments, Florida Power & Light Company, GAF Materials, Gallagher, Goodyear Tire & Rubber Company, GSK, Henry Schein, Illumina, Intuitive, The J.M. Smucker Co., John Deere, KB Home, Kiewit, Labcorp Drug Development, Lenovo, Lincoln Financial Group, Marriott International, Medtronic, Merck, Nationwide, Newell Brands, Nissan, Northwestern Mutual, NRG Energy, Olympus, Otis, Owens Corning, Pactiv Evergreen, Panasonic, Pfizer, Prudential Financial, Publix Super Markets, Quest Diagnostics, Reinsurance Group of America, REV Group, RTX, SAP, Securian Financial, Southwest Airlines, Steelcase, Synchrony, T. Rowe Price, T-Mobile, TE Connectivity, Toll Brothers, Travelers, Trend Micro, TruStage, United Airlines, United States Postal Service, Vanguard, Verisk, Voya Financial, Walmart, and Zillow.
And if you couldn’t make it — we missed you, but fear not. SocialMedia.org members have in-depth conversations like this daily in our confidential community.
Learn how you can join below.
