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SocialMedia.org Fall Board Meeting

September 11-12, 2024ㅤ•ㅤChicago, IL

Welcome to an incredible series of discussions with heads of social media at the world’s biggest companies.

91 COMPANIES ATTENDED

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See the full list

3M, Abbott, AbbVie, Ace Hardware, Allstate, AMD, American Family Insurance, American Honda Motor Co., Amica Mutual Insurance, Andersen, Aspen Dental, Astellas Pharma, Bayer, BMO, Boomi, Bosch, Boston Scientific, Brunswick, C.H. Robinson, Capital One, CarMax, Caterpillar, Charles Schwab, Cisco, CME Group, Comcast NBCUniversal, CSL, Darden, Delaware North, Discount Tire, Dometic, Dominion Energy, Dynatrace, Edward Jones, Equinix, Fannie Mae, Farmers Insurance, Fidelity Investments, Freudenberg, Gallagher, Genentech, GSK, Hologic, The J.M. Smucker Co., John Deere, Johnson Controls, Johnsonville Sausage, Juniper Networks, Kimberly-Clark, Kohler, Marriott International, Merck, MGM Resorts, MilliporeSigma, Moody’s, Nationwide, Navy Federal Credit Union, Newell Brands, Nissan North America, Northwestern Mutual, Olympus, Owens Corning, PG&E, Prudential Financial, Publix Super Markets, Regions, Ross Stores, RTX, Rust-Oleum, Securian Financial, Spectrum, Steelcase, Subaru, Synchrony, T-Mobile, TD Bank, Toll Brothers, Truist, U.S Bank, United Airlines, University of Phoenix, Vanguard, VeSync, Voya Financial, Walmart, Warner Bros. Discovery, Whirlpool, Workday, Zebra Technologies, Zoetis, and Zurich North America.

Exclusively for social media leaders at large enterprises. No vendors, no selling. (Yes, really.)

This is the meeting for people leading the programs. Everyone in the room will be a senior decision maker. You’ll be talking with people who actually run their program, with experience and knowledge to share.

You’ll get unbiased insights. Get honest answers from people who don’t have an agenda.

Leadership conversations you can’t experience anywhere else.

There’s no filming, no recording. Everyone has signed our strict confidentiality agreement. This makes for incredible conversations that you’ve got to be there to experience.

Dig into the real issues that never get discussed on panels, in analyst reports, or even back at the office — things like managing your team, dealing with vendors, and navigating internal politics. (You know, the real issues that come with your job.)

An agenda set by you and your peers.

If you’re going to spend your time and money going to a conference, you shouldn’t have to listen to panels chosen by a meeting planner or sponsor months in advance. Bring a list of your toughest challenges and see just how much this community can help you.

Leave inspired, energized, and better prepared to lead your program.

Speakers

Roland Cailles

Director of Social Marketing, MGM Resorts International
The secret sauce of virality: How to give your content the best chance to go viral

Brandon Chan

Media Technology Strategist, 3M
Global social media: Getting your house in order with strong governance

Ali Clauson

Senior Lead of Executive Social Media, T-Mobile
Building a robust executive thought leadership program that demonstrates value

Mike Disser

Manager of Social Media Customer Experience, Nissan
Social care 2.0: Up-leveling care teams with a personalized approach

Alexis Dredden

Senior Social Media Advisor, Boomi
Tailoring employee advocacy programs to engage employees across roles

Nicole Emerick

Director of Social Media Center of Excellence, Allstate
Agency relationships: When to stop, start, or continue support?

Josh Feyen

Senior Customer Experience Specialist, American Family Insurance
Generative AI for social media: Insights, applications, and future directions

Vicky Guerrero

Social Media AVP, Synchrony
Social Media Governance: Navigating enterprise-wide challenges

Lee Henderson

Vice President of Issue Management & Social Media Intelligence, US Bank
Democratizing social media data across the enterprise

Amanda Jaeger

Senior Manager of Global Communications, Walmart
Overcoming leadership objections to social media’s value proposition

Keith Kaufelt

Brand Experience, CarMax
Forward-leaning social content: Navigating risk acceptance

Vishakha Mathur

Associate Director of Global Communications and Social Media, Merck
Overcoming leadership objections to social media’s value proposition

Julia Meder

Enterprise Communications Strategist, Edward Jones
Social media crisis response: Building critical playbooks

Abbi McCollum

Vice President of Linear Digital and Social Media, HGTV at Warner Bros. Discovery
Emerging technology in social media: What’s the next disruptor?

Amy Ortega

Senior Director of Social Media, University of Phoenix
Influencer programs’ evolution: The constant demand for more

Carly Pietrzak

Social Media Intelligence Senior Manager, United Airlines
Building a comprehensive social listening program to safeguard brand reputation

John Rocker

Social Media Director, Dynatrace
Livestreaming for BtoB brands: Engage your audience, humanize your brand

Ashton Rosati

Social Media Customer Experience Team Lead, Nissan
Social care 2.0: Up-leveling care teams with a personalized approach

Kirsten Salmanowicz

Senior Manager of Global Media Technology and Governance, 3M
Global social media: Getting your house in order with strong governance

Jennifer Schneider

Vice President and Head of External Communications, Zurich North America
Amplifying event sponsorships with a social-first engagement strategy

Nicole Serena

Digital and Social Media Strategist, Caterpillar
Social media channel audits & measurement: Maximizing effectiveness

Megan Stinn

Social Strategy and Activation Lead, The J.M. Smucker Company
Social media’s impact: Measuring your brand’s cultural relevance

Marcus Story

Director of Customer Experience, Delaware North
Putting the care in your social media customer care program

Madison Summers

Head of Global Social Media and Digital, Juniper Networks
Proving the value of your BtoB social media program

Hannah Swords

Global Paid Social Lead, Cisco
Solving for the ROI of paid social media

Cam Robbins

Vice President and Head of External Communications, Zurich North America
Amplifying event sponsorships with a social-first engagement strategy

Megan McDonald

Senior Manager of Global Social Media Operations, Boston Scientific
Tech stack adoption: Buy-in and governance best practices

Victoria Venere

Senior Manager of Social Media, Cisco
Bringing paid social media in house – is it worth it, and what does it take?

Victoria Wilson

Social Media Center of Excellence and Governance Manager, AMD
Improving brand reputation through strategic community engagement

Who Can Attend

Registration is not open to the public.

This meeting is private, off-the-record, and exclusively for social media leaders at large enterprises. All registrations are reviewed, and everyone will have signed a confidentiality agreement.

Everyone in the room will be a social media leader.

These confidential discussions are only for heads of social media at billion-dollar companies. SocialMedia.org Members: If you’re hoping to send someone that isn’t on your roster yet, they need to be approved at least two weeks before the meeting. Your friendly Membership Director can help.