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SocialMedia.org Fall Board Meeting

September 11-12, 2024ㅤ•ㅤChicago, IL

Board Meeting Agenda

Wednesday, September 11

11:30 AM

Registration opens

12:00 PM

Lunch Discussions

Get here on time and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at the Board Meeting.

12:50 PM

Choose your Show & Tell Talk and Head to the Room

1:00 PM

Show & Tell #1 – Coming soon!

Show & Tell #2 – Coming soon!

1:30 PM

Break

1:45 PM

Show & Tell #3 – Coming soon!

Show & Tell #4 – Coming soon!

2:15 PM

Break

2:30 PM

Show & Tell #5 – Coming soon!

Show & Tell #6 – Coming soon!

3:00 PM

Snack Break

3:30 PM

Show & Tell #7 – Coming soon!

Show & Tell #8 – Coming soon!

4:00 PM

Break

4:15 PM

Show & Tell #9 – Coming soon!

Show & Tell #10 – Coming soon!

4:45 PM

Adjourn

5:30 PM

Member Dinner

Following our afternoon of conversations and Show & Tell Talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Thursday, September 12

8:00 AM

Breakfast Discussions

The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).

8:50 AM

Choose your Member-Led Discussion and Head to the Room

9:00 AM

Member-Led Discussion #1 – Coming soon!

Member-Led Discussion #2 – Coming soon!

Member-Led Discussion #3 – Coming soon!

Member-Led Discussion #4 – Coming soon!

9:30 AM

Break

9:45 AM

Member-Led Discussion #5 – Coming soon!

Member-Led Discussion #6 – Coming soon!

Member-Led Discussion #7 – Coming soon!

Member-Led Discussion #8 – Coming soon!

10:15 AM

Snack Break

10:35 AM

Member-Led Discussion #9 – Coming soon!

Member-Led Discussion #10 – Coming soon!

Member-Led Discussion #11 – Coming soon!

Member-Led Discussion #12 – Coming soon!

11:05 AM

Break

11:20 AM

Member-Led Discussion #13 – Coming soon!

Member-Led Discussion #14 – Coming soon!

Member-Led Discussion #15 – Coming soon!

Member-Led Discussion #16 – Coming soon!

11:50 AM

Lunch Discussions

12:50 PM

Head to Your Unconference Room

1:00 PM

Unconference Round 1

EXAMPLE TOPICS

  • Budget constraints: Stretching your social media dollars
  • Which AI tools are helping improve team efficiency
  • Global social: Optimizing regional collaboration and strategies
  • Agency support and oversight models for improving performance
  • Maintaining a DEI-informed social media strategy
  • Twitter/X: What role does it play in your social media strategy now?
  • Refining your talent marketing strategy on social media

1:30 PM

Break

1:40 PM

Unconference Round 2

EXAMPLE TOPICS

  • TikTok: Strategies for leveling up
  • Optimizing BtoB lead gen tactics on social media
  • Enhancing employee social media guidelines and policies
  • Leveraging the value of executive’s social media presence
  • Organic social media: Finding ways to innovate
  • Refining your paid social media mix amid platform uncertainty
  • Brand reputation: Dealing with negativity on social media

2:10 PM

Snack Break

2:20 PM

Unconference Round 3

EXAMPLE TOPICS

  • BtoB brands: Cultivating customer loyalty on social media
  • Social team structure: Ensuring alignment with organizational goals
  • Re-evaluating Reddit’s place in your social media strategy
  • Operationalizing social listening insights across the enterprise
  • Your career: What’s next for social media leaders?
  • Team management: Upskilling your team while fighting burnout
  • Scaling employee advocacy programs

2:50 PM

Break

3:00 PM

Unconference Round 4

EXAMPLE TOPICS

  • Upgrading your performance reporting and dashboards
  • Social governance: Combating social media sprawl
  • The influencer economy: Managing your brand’s approach
  • Demonstrating the value of social media to leadership
  • Crafting a winning social commerce strategy
  • Up-leveling social care operations and automation
  • Lean teams: Doing more with fewer resources

3:30 PM

Adjourn

Please note: This agenda is subject to change based on speaker availability and scheduling.