SocialMedia.org Health Empowers Hospital Leaders to Unite, Strategize, and Respond Swiftly to Unforeseen Healthcare Challenges
The Challenge
On the day of the Dobbs v. Jackson Women’s Health Organization decision by the Supreme Court — which overturned the precedent set by Roe v. Wade — social media leaders in hospitals faced reproductive rights walkouts from their employees, prompting social media leaders to grapple with how to address this situation online.
The Response
Members of SocialMedia.org Health collaborated in real time to discuss their planned responses as the events unfolded. One leader, who was previously unaware of the impending walkout, gained insights into how their peers were navigating the situation online.
The Results
The social media leader who was initially unaware of the walkout promptly involved their PR team and used the SocialMedia.org Health member forum to swiftly formulate a response.
In less than 24 hours, their team approved a reactive statement, preparing them for any media calls or messages on social media.
