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What members are saying about our communities:

After budget cuts, I fought to keep this membership because this is the best professional resource I’ve had in my entire career.

Mark Murdock, Kindred Healthcare

It is the only dedicated social media association we actively participate in, because it’s the only one we need.

Todd Blecher, Boeing

Having a network of peers to tap into when dealing with decisions around a global pandemic, social justice movements, and potential boycotts of platforms you use every day is truly priceless.

Angela Eick, Steelcase

There is absolutely no question that this group is worth the money. The information and resources you can get through this community is stuff consultants and agencies can’t get access to. Members will share their metrics, their approach, and their experiences with consultants. That will save you the cost of membership in one exercise.

Paul Pellizzari, Hard Rock International

The calls this year have been so valuable — we were able to provide recommendations and POVs to our leadership based on feedback from other brands. We wouldn’t have had the level of confidence about our social strategy this year without

Rob Hanson, Keurig Dr Pepper is a support system like no other in the professional sense today. It offers a network of peers to foster candid, vendor-free conversations ranging from timely topics to strategic imperatives.

Jeremy Humphries, Farmers Insurance

I love the diversity of thoughts members bring to conversations. There is always something new to learn from others in this rapidly changing social media environment.

Edna Guerra, Kimberly-Clark

Being a part of this community allows me to speak with confidence when I say I’m making the right decision or I’m changing course as needed. This community helps me assess risk. By attending calls I can tell my boss, ‘X% of people in roles like mine are doing X,’ which is so vital to what I do.

Michelle Lockett, Siemens Healthineers

There are no vendors, so we are free to talk with other practitioners and share strategies. It’s very valuable!

Allison Brown, AbbVie

I was part of 12 years ago and didn’t hesitate to boomerang back to the community a decade later. There’s a ton of value in having a benchmarking team at our fingertips, as well as best-in-class moderation to manage the information flow to our inboxes. I always feel “in the know” and well equipped to find answers to our most pressing social media questions.

Brodie Bertrand, Grainger

The amount of helpful information, ongoing support, and networking opportunities I receive from this organization is invaluable.

Alyssa Meyers, Thomson Reuters

We are definitely getting our money’s worth out of The calls have been super helpful to benchmark where other companies stand. We share internally what we’re learning, and it’s powerful to be able to say, ‘I just got off a call with 200 brands, 12% of them are doing this.’

Molly James-Lundak, AbbVie

Truly the best investment I’ve made this year.

Shea Carter, Kontoor Brands (Wrangler Jeans) is a really special community where we can get real-world information from organizations just like ours. This is invaluable when news is breaking or events are happening, and you really need to be thoughtful about how you respond and represent your brand. makes it possible to have a close community that spans the globe.

Frankie Saucier, The Home Depot is really our insurance policy for social media. Even if we missed something the night before, we know in the morning we’re going to have some sort of alert from so we are always armed with the latest information.

Jaci Twidwell, Hallmark was there for me in the most challenging of times. Specifically, when social media rapidly grew during the pandemic, and I didn’t know what direction to take to be as successful as I knew we could be. The organization and the people in the community have always been willing to step up and help, and for that, I’m thankful.

Nicole Walden, Rust-Oleum

It’s unfair to call an ‘industry group.’ They are a collective of peers, and, as such, have provided hundreds of moments of support, lessons-learned, and plain old camaraderie through COVID-19 — as they always do. No ‘industry group’ inspires like this one does.

Doug Busk, Emory University

I’ve said it before, but even without the great swag, is the best, most useful, friendly, and productive professional community I’ve ever joined. If you’re in the industry, you should absolutely consider applying for membership.

Erica Manney, Synchrony

The community has been invaluable lately. I’m able to come back to our leadership team with solid ideas on how we can be better. I am grateful we could eke out the budget at the end of the year in 2019 to join, because I think I would be feeling lost without the community right now.

David Lingholm, Consumers Energy

We don’t belong to any other professional organizations, and there’s a distinct reason for that. This is the one that gives us the value.

Sue Serna, Cargill

I love the people, discussions, topics, and the staff — the entire community is great! The conversations are open and honest.

Mike Disser, Nissan North America

Direct quote from our Director of Communications, ‘In the past three weeks, has shown its value threefold.’

Shelby Khan, Cloudera

If it’s important, we’re talking about it at

Matthew Staub, H&R Block

This community gives me great peace of mind knowing I can reach out to a large group of professionals with diverse backgrounds, experiences, and skillsets at any time about a variety of topics and get responses and perspective almost instantly.

Anthony Jones, Rockwell Automation

I love how I can ask a question to the group and get an answer in two seconds.

Regina DeMars, Conagra Brands

This community helps me grow professionally. I get the chance to connect with my counterparts in a number of industries, as well as competing firms. And because of our confidentiality agreement, we share stories and insights that help us connect in ways we might not otherwise.

Allen Plummer, Vanguard

I love how this community shares and collaborates.

Julie Finlay, USAA

No vendors. Real thought leadership. People who do what you do, sharing best (and worst!) practices openly.

Mo Moorman, Aurora Health Care

This group is a godsend. Seriously.

Rosaria Mineo, Cooper University Health Care

At, there’s no agencies — there’s nobody selling anything. It’s sort of like gloves are off, and you can talk about what you need to talk about.

Lisa Zimmer, MillerCoors

I have been a member of various types of marketing organizations, and I would say that Health is by far the best one. It’s overwhelming how much you walk away with.

James Sims III, Northwestern Medicine

Tuning in to the social unrest discussions alone made our membership fees worth it. We’re happy participants, thank you!

Krista Ortwein, Olympus

What means to Johnsonville: Opportunities to learn from each other, share the good and bad, and develop together. Membership is a great value, because members just ‘get’ us and ‘get’ social. It’s the best customer service delivered by a trade organization!

Stephanie Dlugopolski, Johnsonville Sausage

The guidance and insights we’ve gained from other members has been instrumental in helping us shape our social media practices.

Debbie Curtis-Magley, UPS has been extremely helpful to me and my team, specifically over the last two years as we have navigated a global pandemic, social/civil unrest, and a myriad of other PR/crises and issues. We really appreciate the candid feedback from members and the poll feature that starts most calls. It has helped us make decisions and manage up in ways we wouldn’t have been able to.

Katie Malone, UPS























This isn’t just another networking group — it’s a vibrant community of practitioners where I get peer-to-peer support and an opportunity to shape the future of social media for my company.

Nestor Portillo, Microsoft


Typically, you have to do the work to get the value from your various associations. staff work hard to deliver the value to you. It’s a good bunch of folks.

Ed Nicholson, Tyson Foods has been an invaluable resource for our social media team. Over the course of recent years, many societal and political issues came to the forefront which had potential to negatively impact our brand. Having the connection on our calls to assess exposure and brand risk was such an asset. We could not have come through COVID and other crisis events with such confidence if it weren’t for our connections through the organization.

Melissa McKee, Sheetz


I’m so honored to be a part of They’ve been putting in work through every crisis we’ve faced in social media this year, and they’ve provided so many resources.

Tyler Litchenberger, Toyota has been there for me in so many ways. They have helped me develop incredible connections within the social media profession, and I have met so many friends along the way! I would not be where I am today without this organization.

Julie Clement Cochran, Wells Fargo is the ultimate professional gut-check for social media leads. It’s fabulous to know you can get POVs, resources, and input from peers across all kinds of industries at a near-moment’s notice. It’s hugely important in a world where the pace never really seems to slow down.

Sally Mollman, Medtronic


Our program has grown tremendously, and I credit the Board for that. Because of the information we get here, we’re able to make more informed decisions and move faster. When our finance team asked us to validate some of the costs and savings in a proposed project, I used Fast Feedback to ask other companies how they made their business case. Within hours, I had two companies willing to talk with me about their experiences.

Tisha Backer, C.H. Robinson


Our team is thrilled to be part of this group. The ongoing conversations and collaboration are invaluable.

Dennis Duquette, MassMutual


With the social media boycotts, the pandemic, and everything else that’s been going on, has really proved its value. This is information we wouldn’t get anywhere else. staff seem to understand the pulse of all the stuff we care about — even sometimes before we’re aware of it.

Andy Rose, Amica Mutual Insurance provides a fantastic opportunity for brands and social media practitioners to discuss, learn, and share expertise.

Lore McKenna, Bosch


My CMO came to us asking, ‘What are you hearing from What are other brands doing?’ He’s relying on our wrap-ups after each COVID-19 call to verify we’re doing the right thing. In terms of maintaining social media industry expertise, this organization has really proven to be of value for our organization.

Kerry Hassen, Delaware North


This truly is a special group, and we are very proud to be a part of it.

Robin Thomas, Brinker International has been a gamechanger for me at two different companies, providing the help and validation that I need to move projects forward and help drive meaningful change. The members approach every question with a ‘YES’ and are always willing to share resources or sit down and help solve a problem. The organization operates as an extension of my own team and company, and is a place I turn to give and receive help.

Linda Lollo, Goodyear Tire & Rubber Company represents a community that’s smart, supportive, and collaborative. No matter if we’re competitors or in completely different industries, and its members continually encourages growth amongst peers that’s hard to get from any other professional group.

Sonny Gill, Johns Hopkins Medicine


I’m always amazed at how willing everyone is to share. It can be especially difficult to translate social media for BtoB organizations, but I find that I learn things from other members that could relate to marketers of any organization.

Lorie Robinson, Sabre Holdings


No egos, no fluff, just candid conversations with people just like myself who want to make the social space better for big brands.

Ryan Dickerson, The Home Depot is the single most important source of information for a social media practitioner.

LaSandra Brill, Cisco Systems


What we all do isn’t easy, and it’s certainly changed a lot over the years, but I love knowing that I always have a peer group to learn from whenever I need help.

Lauren Ebner, Wells Fargo is an amazing lifeline for me. As a team of one, I don’t get to engage in conversations as much as I’d like, but knowing the team is there when I need support is a great comfort.

Julie Nuernberg, REV Group


It’s a ladder dropped back down to anyone who has had to struggle as they try to wrestle with algorithm adjustments, policy and regulation changes, and the classic situation of dealing with being a team of one. It’s a community where everyone can contribute and relate to each other, no matter the size of their organization. Thanks for facilitating such vital conversations!

Rory Platt, Intuitive Surgical is a vital resource to help professionals in our space have a point of connection, a frame of reference, and a community to turn to. It’s been a great resource for my whole team.

Rebecca Michals, eBay


As a leader in social media, there’s been a LOT of tough decisions to make lately. Luckily, I’m not alone in these decisions, because I have my social media family just a click or phone call away. It’s the perfect place to have discussions with other leaders about social media strategy, give and receive actionable advice, and learn from each other’s success and failures.

Andrew Todd, Extra Storage Space



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