We wrapped up our 2024 Spring Board Meeting in Dallas with a total of 44 social media leaders from 35 major hospitals (and zero vendors in sight).
Thank you to all the SocialMedia.org Health Members who made it such an incredible experience — our Show & Tell speakers, our Member-Led Discussion hosts, and everyone who came and asked questions, shared ideas, and built connections.
Keep reading below to see everything we covered over a day and a half:
Show & Tell Talks
- Web-based trainings to empower healthcare employees on social media – led by Alyssa Porambo at Nemours Children’s Health
- Post, rank, win: How to build a successful social media and SEO strategy – led by Amy Peiffer at Penn State Health
- Rebranding a legacy health system on social media – led by Krista Boyer at Henry Ford Health
- Social media audits for improved healthcare strategy and governance – led by Kelly Kennedy at Sentara Health
- Combining tools, workflows, and analytics to increase social media ROI – led by Amber Graham and Andy Pape at Memorial Hermann Health System
Member-led Discussions:
- Real-time crisis communications strategies – led by Jill Chadwick at The University of Kansas Health System
- Leveling up the patient experience – led by Kayla Coffey at OU Health
- Capturing great patient stories for engagement and growth – led by Hayley Hair at Scottish Rite for Children
- Empowering your social team through social media listening and intelligence – led by Makenzie Bowker at City of Hope
Unconference Topics
- Integration of paid and organic social for a holistic content strategy across all channels
- Video content and strategy: Vertical/horizontal, polished vs. casual, and brand standards
- Employee advocacy: Growing your program, who’s involved, pros/cons of employee
creators/influencers - UGC: Vetting, legal side, and HIPAA concerns
- Team structure: Where does social sit? Where does community management sit? How do
paid/organic work together? - Showing the value of social
- Supporting regional locations on social media
- Threads: Is your content different? What performs well? What are the alternatives?
- YouTube paid strategies
- Strategy for brand pages vs. hospital (individual) accounts
- Foundation + donations: What do posts/messaging look like? Can/Do you track donations?
- Career outlook: Future in social, upskilling yourself, and mentorship
In-Person Connections (and hugs)
The best on-site discussions will grow as full community conversations in the coming weeks and months as we dig deeper together.
We loved getting to spend time with all the SocialMedia.org Members who joined in us in Dallas. Quoting Baptist Health’s Joanna Licherdell:
The SocialMedia.org Health community is an absolute powerhouse of talent and insight! Thanks to Candra and the team, every single moment of the conference was packed with value. I can’t imagine a more inspiring way to spend two days. I laughed, I cried, and I loved connecting with others who truly understand the uniqueness of our jobs – can’t wait for the next one!
We hope to see you all again at a future Board Meeting! Our next chance to meet in person is in Chicago, September 11-12. Save your spot here.
