Today’s hospital social media leaders are navigating a puzzle of heightened expectations and challenges — planning content strategies on tight budgets, protecting against misinformation, and empowering providers to engage in social media, to name a few. Each new challenge adds another piece to an already intricate picture.
But what if they didn’t have to solve it alone?
The heads of social media at 80 of the nation’s largest hospitals have joined SocialMedia.org Health, a home for unbiased, real-time benchmarking.
This private, vendor-free peer group offers year-round, expertly facilitated discussions and insights to help hospital social media leaders stay ahead, adapt swiftly, and make informed decisions. Designed for busy professionals, it ensures every interaction is valuable.
But how do we actually solve the problems keeping social media leaders up at night? Let’s walk through how we support senior leaders every day.
1. Personalized, Full-time Support to Solve Your Biggest Challenges
Our Membership Directors act as expert advisors offering personalized, full-time support, and they don’t stop until members get the answers they need.
As Membership Directors for SocialMedia.org Health, Jeff Casale and Candra Talley assess members’ strategies, priorities, and roadblocks and identify areas where the community can help.
They know the exact challenges members are facing and how to facilitate the one-on-one connections and nowhere-else conversations to solve them.
All members need to do is ask a question, and Membership Directors take care of the rest.
2. We Turn Your Hospital Social Media Questions into Immediate Value
The only thing certain in leading social media at a hospital is constant change. It can often feel like piecing together a puzzle without having the full picture in front of you.
When you’re constantly facing new hurdles and challenges, you need answers in hours or days, not weeks. That’s why SocialMedia.org Health offers fast, efficient, and unlimited service.
Plus, members set the agenda. Unlike conferences or webinars, where the conversations are designed to increase attendance, our calls and discussion topics are hand-curated by Membership Directors on demand based on members’ most pressing needs.
3. How Members Use Unique Access to Expert Knowledge for a Competitive Edge
The resources that are available through SocialMedia.org Health can’t be found anywhere else. But what does personalized support look like for members at a practical level?
The real-world solutions come from real conversations with peers who truly understand the complexities.
Recently, a social media manager at a large network of hospitals, reached out through the community private question and answer forum to ask if any members had a tool for reporting on Reddit and TikTok activity.
This member was in the middle of a crisis comms situation and was struggling to capture relevant comments and posts on these platforms using their social listening tools.
They scheduled a meeting with the tool’s rep, but in a crisis moment, they needed answers in hours not weeks.
Members quickly jumped in to offer work-arounds and advice, including recommendations for their preferred social listening tools. Another member, who recently met with a rep on the same topic, was even able to provide resources.
4. Answers to Your Questions Come from Leaders at the Nations’s Largest Hospitals
Not all peer groups set strict membership criteria. In fact, many have little or no restrictions around seniority or company size.
Only heads of social media at large hospitals and their senior team members are allowed in SocialMedia.org Health. We don’t allow the conversations to be diluted by insights that aren’t relevant to your role.
Above all, we never allow vendors, agencies, or consultants to participate (Though, we talk about them all the time). It’s paramount to keeping the community unbiased and candid.
Every answer in our community comes from people like you — senior leaders at companies like yours, with problems like yours.
SocialMedia.org Health Members include: Boston Medical Center, Johns Hopkins Medicine, St. Jude Children’s Research Hospital, Banner Health, Rush University Medical Center, Mercy, Boston Children’s Hospital, Duke University Health System, and more.
5. A Chance to Connect with Your Peers In-Person at our Board Meetings
On top of the year-round support members have access to, we also bring senior leaders together in person at our Board Meetings.
We know there are a lot of conferences and events to choose from, but our Board Meetings stand out — people have even postponed honeymoons to be there!
It’s a unique opportunity to connect with other senior decision-makers leading strategies like yours. Just the community, vendors are never allowed to join, and the conversations are always off-the-record.
At the 2024 SocialMedia.org Health Board Meeting, members benchmarked social listening strategies, artificial intelligence best practices, boosting physician reputation, leveraging content for nursing talent attraction, patient engagement, and more.
Ready to complete your hospital social media puzzle?
SocialMedia.org Health is the only confidential space where senior leaders come together to tackle the toughest challenges in real-time.
Our on-demand service, peer-driven insights, and personalized support, set us apart from any other resource available.
Don’t navigate these complexities alone. Join a community of your peers and get the answers and connections you need to stay ahead.
