Today’s social media leaders are navigating a puzzle of heightened expectations and global challenges — enhancing content strategies, scaling social listening, improving employee advocacy, effectively reporting analytics, to name a few. Each new challenge adds another piece to an already intricate picture.
But what if they didn’t have to solve it alone?
The heads of social media at 300+ of the world’s largest brands have joined SocialMedia.org, a home for unbiased, real-time benchmarking.
This private, vendor-free peer group offers year-round, expertly facilitated discussions and insights to help social media leaders stay ahead, adapt swiftly, and make informed decisions. Designed for busy professionals, it ensures every interaction is valuable.
But how do we actually solve the problems keeping social media leaders up at night? Let’s walk through how we support senior leaders every day.
1. Personalized, Full-time Support to Solve Your Biggest Challenges
Our Membership Directors act as expert advisors offering personalized, full-time support, and they don’t stop until members get the answers they need.
As Membership Director for SocialMedia.org, Will White assesses members’ strategies, priorities, and roadblocks and identifies areas where the community can help.
He knows the exact challenges members are facing and how to facilitate the one-on-one connections and nowhere-else conversations to solve them.
All members need to do is ask a question, and Membership Directors take care of the rest.
2. We Turn Your Social Media Questions into Immediate Value
The only thing certain in leading social media is constant change. It can often feel like piecing together a puzzle without having the full picture in front of you.
When you’re constantly facing new hurdles and challenges, you need answers in hours or days, not weeks. That’s why SocialMedia.org offers fast, efficient, and unlimited service.
Plus, members set the agenda. Unlike conferences or webinars, where the conversations are designed to increase attendance, our calls and discussion topics are hand-curated by Membership Directors on demand based on members’ most pressing needs.
3. How Members Use Unique Access to Expert Knowledge for a Competitive Edge
The resources that are available through SocialMedia.org can’t be found anywhere else. But what does personalized support look like for members at a practical level?
The real-world solutions come from real conversations with peers who truly understand the complexities.
Recently, Mike Disser, Social Media and Customer Service Manager at Nissan, reached out through the community’s private question and answer forum for support on how his social care team could be more efficient — including the structure, duties, and responsibilities of his team.
Mike turned to SocialMedia.org for help. Within days, he was connected with social media leaders with major roles to benchmark their programs and share how they were structuring their teams.
He was able to put together a plan based on real-world team sizes and staffing models from peer companies. With the help of unbiased insights, he was able to credibly and successfully advocate for increasing his team’s headcount — from eight members to 13.
“It’s a direct result from the community sharing information and us being able to take that information and tell the story of why we need more people,” Mike stated.
4. Answers to Your Questions Come from Leaders at the World’s Biggest Brands
Not all peer groups set strict membership criteria. In fact, many have little or no restrictions around seniority or company size.
Only heads of social media at large brands and their senior team members are allowed in SocialMedia.org. We don’t allow the conversations to be diluted by insights that aren’t relevant to your role.
Above all, we never allow vendors, agencies, or consultants to participate (Though, we talk about them all the time). It’s paramount to keeping the community unbiased and candid.
Every answer in our community comes from people like you — senior leaders at companies like yours, with problems like yours.
SocialMedia.org Members include: Dell, Capital One, AbbVie, Amica Mutual Insurance, MGM Resorts, Wells Fargo, Rite Aid, Kaiser Permanente, The Coca-Cola Company, and more.
5. A Chance to Connect with Your Peers In-Person at our Board Meetings
On top of the year-round support members have access to, we also bring senior leaders together in person at our Board Meetings.
We know there are a lot of conferences and events to choose from, but our Board Meetings stand out — people have even postponed honeymoons to be there!
It’s a unique opportunity to connect with other senior decision-makers leading strategies like yours. Just the community, vendors are never allowed to join, and the conversations are always off-the-record.
At the 2024 SocialMedia.org Board Meeting, members benchmarked how to showcase the ROI of paid social media, engage with audiences and humanize your brand, improve brand reputation, improve social listening, and more.
Ready to complete your employee experience puzzle?
SocialMedia.org is the only confidential space where senior leaders come together to tackle the toughest challenges in real-time.
Our on-demand service, peer-driven insights, and personalized support, set us apart from any other resource available.
Don’t navigate these complexities alone. Join a community of your peers and get the answers and connections you need to stay ahead.
