SocialMedia.org Board Meeting

May 22-23, 2024ㅤ•ㅤDallas, TX

Welcome to an incredible series of discussions with heads of social media at the world’s biggest companies.

94 COMPANIES ATTENDED THE MEETING

See the full list

3M, AbbVie, Ace Hardware, Advance Auto Parts, AMD, American Family Insurance, American Honda Motor Company, Amgen, Amtrak, Assurant, Asurion, Auto-Owners Insurance, Bobcat, Bosch, Brother International, Cardinal Health, Carlyle, Caterpillar, Centene, Cigna, Cloud Software Group, Con Edison, ConocoPhillips, Corning, CSL, Delaware North, Dell Technologies, Delta, DIRECTV, Dynatrace, embecta, Enbridge, Equifax, Esri, Exact Sciences, Expedia Group, Fortune Brands Innovations, Georgia-Pacific, Goodyear Tire & Rubber Company, GSK, Hallmark, The Hartford, Hilton, Hilton Grand Vacations, Johnsonville, JPMorgan Chase, Juniper Networks, Kiewit, Koch Industries, LHH, Lenovo, LexisNexis Risk Solutions, Marriott International, Merck, Merz Aesthetics, MGM Resorts International, Nationwide, NCR Atleos, NCR Voyix, Nissan, Northwestern Mutual, Novo Nordisk, NRG Energy, Owens Corning, Pacific Gas & Electric Company, Panasonic, Phillips 66, Procore, Publix Super Markets, REV Group, Robert Half, RTX, Rust-Oleum, Securian Financial, Sherwin-Williams, Shutterfly, Signet Jewelers, Southwest Airlines, Synchrony, T-Mobile, TC Energy, Thrivent, Toyota Motor North America, Transamerica, Truist, TruStage, U.S. Bank, UKG, United Airlines, United States Postal Service, UnitedHealth Group, Workday, and Zebra Technologies.

Exclusively for social media leaders at large enterprises. No vendors, no selling. (Yes, really.)

This is the meeting for people leading the programs. Everyone in the room will be a senior decision maker. You’ll be talking with people who actually run their program, with experience and knowledge to share.

You’ll get unbiased insights. Get honest answers from people who don’t have an agenda.

Leadership conversations you can’t experience anywhere else.

There’s no filming, no recording. Everyone has signed our strict confidentiality agreement. This makes for incredible conversations that you’ve got to be there to experience.

Dig into the real issues that never get discussed on panels, in analyst reports, or even back at the office — things like managing your team, dealing with vendors, and navigating internal politics. (You know, the real issues that come with your job.)

An agenda set by you and your peers.

If you’re going to spend your time and money going to a conference, you shouldn’t have to listen to panels chosen by a meeting planner or sponsor months in advance. Bring a list of your toughest challenges and see just how much this community can help you.

Leave inspired, energized, and better prepared to lead your program.

Speakers

Kyle Brown

Senior Director of Digital Strategy and Corporate Communications, Cue Health
Evolving social listening into digital intelligence

Allie Coulter

Head of Social Media, Honda Motor Co.
Agency Structures: The ideal, the OK, and the no thank you

Angel Dunlap

Director of Global Social Media and Advocacy, Assurant
Evolving social listening into digital intelligence

Alicia Eisenbise

Manager of Employee Social Advocacy, Robert Half
Building an impactful and repeatable employee advocacy incentive program

Eric Ellis

Marketing Manager for Paid Social and Display, Bobcat
Paid + creative: How to increase collaboration and results

Helen Gonzalez

Social Media Consultant, Nationwide
Innovative strategies to maximize influencer ROI

Brittney Harris

Senior Manager of Digital Marketing, LexisNexis Risk Solutions
BtoB strategic spend: Driving awareness, engagement, and leads

Catalina Holzer

Director of Content and Social Media, Hilton Grand Vacations
The value of AI in social media programs

Taylor Horen

Social Media Manager, Sherwin-WilliamsDirector of Content and Social Media, Hilton Grand Vacations
Content strategies for channel diversification

Andrew Jasenak

Director of Digital Media, Amtrak
Getting scrappy with collabs

Andrew Kaiser

Technology Consultant, Southwest Airlines
Removing roadblocks between social media and IT

Nicole Lightbourne

Social Media Director, RTX
Auditing your social media channels for peak performance

Nicolle Lopez

Social Media Manager, Amtrak
Getting scrappy with collabs

Lauren Lucas

Manager of Social Strategy, Delaware North
Assessing and scaling brand health on a zero-based budget

Whitney Magnuson

Senior Director of Social Media & Influencer Marketing, Northwestern Mutual
Proving the value of social media strategy to leadership

Sheri Malmgren

Head of Social Media & Influencer Marketing
Developing BtoB Social Selling Superstars

Ashley Manz

Head of Social Media, Panasonic North America
Utilizing influencers and creators to increase BtoB brand awareness

Kikora Mason

Vice President of Community, JPMorgan Chase
Proactive community management to foster engagement

Meghan Mazza

Global Head of Social Media, Carlyle
Navigating the transition to a new SMMS

Christine Mueller

Brand and Integrated Marketing Strategist, Thrivent Financial
Safeguarding brand reputation: mastering crisis management and minimizing risk

Karen Nielsen

Internal Communications Manager, Toyota North America
Scaling your employee advocacy program

Kelli Nowinsky

Director of Social Media, Enterprise Communications, and Marketing, Cardinal Health
Proving out an organic video strategy

Carly Nusser

Digital Activation Manager, Johnsonville Sausage
Holistic marketing campaigns: Building internal alignment

Abby Pemberton

Manager of Social Community and Care, Publix Super Markets
Scaling social care capabilities to keep up with demand

Meren Tabora

Director of Brand and Creative, Owens Corning
Social media collaboration in a decentralized model

Martha Valle Veltri

Senior Manager of Brand Strategy and Social Media, Transamerica
Career paths in social media – where do we go from here?

Jessica Walters

Head of Organic Social Media, Vrbo
TikTok: What’s working, what’s not, and what’s next?

Who Can Attend

Registration is not open to the public.

This meeting is private, off-the-record, and exclusively for social media leaders at large enterprises. All registrations are reviewed, and everyone will have signed a confidentiality agreement.

Everyone in the room will be a SocialMedia.org Board Member.

These confidential discussions are for SocialMedia.org members only. Members, if you’re hoping to send someone that isn’t on your roster yet, they need to be approved at least two weeks before the meeting. Your friendly Membership Director can help.