Decision Intelligence Benchmark: Healthcare Social Media Strategic Priorities for 2027

Healthcare social media leaders head into 2027 confident in their teams, their tools, and themselves. Content still leads the agenda, with short-form video above all, but the job is widening. Leadership wants more listening and reporting, and paid social is under more pressure to prove itself. Money complicates the picture. Overall budgets lean toward cuts, headcount is holding flat, and most of the new work will fall to the teams already in place.

This report shows where your peers are putting their budgets, attention, and effort next year, and how they’re handling a growing workload without growing their teams.

Inside, you’ll discover:

• Why healthcare social budgets lag the benchmark average while headcount stays protected, and what hospitals are asking of their teams
• Why social listening has caught up with short-form video as a top initiative, and how teams are using it to show the value of their work
• Why paid social carries the most ROI pressure, and why its budgets are moving in the opposite direction from overall budgets
• Why risk management has climbed so quickly as an AI objective for healthcare social teams
• Why confidence in teams and technology runs well above the benchmark, and the constraint leaders name most often for 2027

Download the report to see how your peers are taking on more listening, reporting, and paid accountability while budgets tighten.