Tips from senior social media leaders on how to build a strategy, illustrate value, and mitigate overgrown responsibilities in your new role leading social media

social media leaders featured in this guide

memberphoto_Victoria-Venere

Victoria Venere, Senior Social Media and Digital Engagement Leader for Global Growth Marketing
Cisco

CosminGStride

Cosmin Ghiurau, Senior Director of Social and Content Marketing
Stride, Inc.

memberphoto_Eric-Ellisv2

Eric Ellis, Marketing Manager of Display & Paid Social
Bobcat

Moving into a new position can be a defining moment for social media leaders. While this transition presents exciting opportunities, the pressure of navigating the ever-evolving medium of social media can also feel daunting.

We spoke with three senior-level social media professionals at billion-dollar brands to get their tips for success on:

  • Building out a social media strategy
  • Proving value through data
  • Managing overgrown responsibilities and avoiding burnout

Whether you're an executive with decades of experience or just stepping into a social media leadership position for the first time, download our guide to get the insights that will help you seamlessly transition into your new role while laying the foundation for a powerful and effective social media strategy.