The Short List: Morton Salt, Dynatrace, Zulily, and more

Morton Salt CMO Denise Laurer discussed their "Walk Her Walk" campaign and how it has received over one billion media impressions across their social and digital channels. Forbes >>

Raissa Gerona, Chief Brand Officer at Revolve, shares how they developed their social influencer strategy which now drives nearly 70 percent of brand sales. Glossy >>

In a video that garnered over 18,000 views, City Furniture gave a behind-the-scenes look at their Fins Fans Surprise campaign which gives away furniture to Miami Dolphins fans. Facebook >>

Dynatrace and David Weekley Homes joined the X community last week as founding members. Their memberships will be led by Social Media Manager John Rocker and Social Media Manager Melody Martin, respectively. X Members >>

Ben Smidt was recently promoted to Digital Strategy Manager at MGIC. LinkedIn >>

Shanna Cook was hired as the Director of Social Media for Too Faced Cosmetics. LinkedIn >>

Zulily is hiring a Social Media Manager to develop their overarching social media content strategy and grow engagement. (Seattle, WA) Zulily Careers >>

Pandora is hiring a Senior Associate of Social Media Marketing to cultivate their brand across social channels and develop their platform-specific content strategies. (Santa Monica, CA) Pandora Jobs >>

Want to see more stories like this? Subscribe to the X Short List, our weekly email newsletter about the people leading social at nimble and innovative brands.