The Short List: Krispy Kreme, Dropbox, Chobani, and more

Samina Kalloo, a Registered Dietitian Nutritionist and member of the KIND Snacks Nutrition Collective, held an AMA on Reddit to answer parent questions about healthy school lunches. Reddit >>

Chobani introduced one of their new products on Instagram in a social-optimized video that garnered 12,000 views on the platform. Instagram >>

Dropbox shared an inside look at their collaboration with Aquabumps, Dion Lee, and The Australian Ballet that came together using Dropbox Paper. Facebook >>

To promote their new doughnut in collaboration with Reese’s, Krispy Kreme encouraged customers to share their experience with the new offering on social media with #ReesesOutrageousDoughnut. Bakersfield >>

Extra Space Storage and Ruth’s Hospitality Group joined other X founding members Hortonworks, Fiesta Restaurant Group, Pure Storage, Funimation, NetScout Systems, Paycom, Dropbox, and Ellie Mae. Their membership is led by Senior Marketing Manager Kate Bell Satuala and Senior Manager of Brand and Digital Carl Allen, respectively. X Members >>

Skullcandy is hiring a Global Social Media Manager to develop and implement their global social media strategy, create a comprehensive calendar across their social channels, and manage their paid and unpaid social programs. (Park City, UT) Skullcandy Jobs >>

Rue21 needs a Director of Marketing to develop yearly and seasonal brand strategy, execute their marketing calendar, and oversee all social media and PR. (Warrendale, PA) Rue21 Careers >>

doTERRA International is looking for a Social Media Director to drive their social media direction and strategy and increase engagement across their platforms. (Pleasant Grove, UT) doTERRA Careers >>

Want to see more stories like this? Subscribe to the X Short List, our weekly email newsletter about the people leading social at nimble and innovative brands.