The X Short List

Stories from the people leading social media at nimble and innovative brands.

Highlights from the X Founders Meeting

Last week the X community had their first Founders Meeting in Chicago. They kicked off the meeting with a private dinner the night before to get to know each other over drinks and great food at a Brazilian steakhouse. The next day, everyone jumped right into large group discussions on how the community works,… Read More >

The Short List: Welch’s, Self Esteem Brands, Instacart, and more, David Weekley Homes, Extra Space Storage, Fiesta Restaurant Group, Funimation, The Jel Sert Company, NETSCOUT, and Paycom attended the first X Founders Meeting in Chicago X Meetings >> SodaStream kicked off their #SodaStreamPledge campaign, which highlights the brand’s promise to fight plastic pollution and raise awareness for plastic's environmental impact. BrandChannel >>… Read More >

The Short List: GitHub, Lyft, SoulCycle, OGE Energy Corp, and more

Leah Clark, Head of Brand Marketing at GitHub, discusses how they are telling stories of innovators who use their technology to build remarkable things in their Build The Future campaign. Forbes >> KEEN spotlighted their ambassadors in individualized photo series posts that introduce them and their passions to the brand audience. Facebook >> For National… Read More >

The Short List: Denny’s, Nickelodeon, Casper Sleep, and more

Denny's CMO John Dillon was spotlighted for their interactive Twitter content that took advantage of a popular 'zoom in' scavenger hunt in a post that garnered over 226,000 retweets and 400,000 likes. MarTech Advisor >> Dolby Laboratories Senior Manager of Global Social Media Shawn Silverman and Nickelodeon SVP of Social Media and Digital Strategy Kristin… Read More >

The Short List: Jimmy John’s, Carvana, Blue Nile, and more

Jimmy John’s CMO John Shea and Cirque du Soleil CMO Kristina Heney were spotlighted for their exceptional social media and brand marketing work in Forbes’ CMO Next list of 50 leaders redefining the role. Forbes >> To promote their new vehicle delivery service, Carvana encouraged people to take photos of their NYC ads and post… Read More >

The Short List: Morton Salt, Dynatrace, Zulily, and more

Morton Salt CMO Denise Laurer discussed their "Walk Her Walk" campaign and how it has received over one billion media impressions across their social and digital channels. Forbes >> Raissa Gerona, Chief Brand Officer at Revolve, shares how they developed their social influencer strategy which now drives nearly 70 percent of brand sales. Glossy >>… Read More >

The Short List: Harry & David, Funimation, Munchkin

Paula Floyd, VP of Sales and Field Development at Stella & Dot brand EVER, shared how they launched a new line of products across social and utilized micro-influencers to generate 3.7 million social media impressions. Glossy >> Harry & David CMO Michelle Farabaugh discussed their new brand positioning and how they’re building meaningful connections and… Read More >

The Short List: Kendra Scott, RE/MAX, Shutterfly, and more

As part of their #PaintNYYellow campaign, Kendra Scott encouraged customers to post photos in front of their on-site mural and partnered with local influencers to promote the opening of their first New York storefront. JCK >> Custom Ink continued their #FundraisingFriday campaign where they partner with influencers to develop specialty shirts for a variety of… Read More >

The Short List: Krispy Kreme, Dropbox, Chobani, and more

Samina Kalloo, a Registered Dietitian Nutritionist and member of the KIND Snacks Nutrition Collective, held an AMA on Reddit to answer parent questions about healthy school lunches. Reddit >> Chobani introduced one of their new products on Instagram in a social-optimized video that garnered 12,000 views on the platform. Instagram >> Dropbox shared an inside… Read More >

An update on X’s first founders

It’s been an exciting couple of weeks as we launch X, the community for social media leaders at nimble and innovative brands. With over two months until our Founders Meeting in Chicago, we have only a few founder spots remaining. Here are our first 9(!) founders so far: Dropbox Ellie Mae Fiesta Restaurant Group… Read More >