Stories from the people leading social media at nimble and innovative brands.

The Short List: Harry & David, Funimation, Munchkin

Paula Floyd, VP of Sales and Field Development at Stella & Dot brand EVER, shared how they launched a new line of products across social and utilized micro-influencers to generate 3.7 million social media impressions. Glossy >> Harry & David CMO Michelle Farabaugh discussed their new brand positioning and how they’re building meaningful connections and… Read More >

The Short List: Kendra Scott, RE/MAX, Shutterfly, and more

As part of their #PaintNYYellow campaign, Kendra Scott encouraged customers to post photos in front of their on-site mural and partnered with local influencers to promote the opening of their first New York storefront. JCK >> Custom Ink continued their #FundraisingFriday campaign where they partner with influencers to develop specialty shirts for a variety of… Read More >

The Short List: Krispy Kreme, Dropbox, Chobani, and more

Samina Kalloo, a Registered Dietitian Nutritionist and member of the KIND Snacks Nutrition Collective, held an AMA on Reddit to answer parent questions about healthy school lunches. Reddit >> Chobani introduced one of their new products on Instagram in a social-optimized video that garnered 12,000 views on the platform. Instagram >> Dropbox shared an inside… Read More >

An update on X’s first founders

It’s been an exciting couple of weeks as we launch X, the community for social media leaders at nimble and innovative brands. With over two months until our Founders Meeting in Chicago, we have only a few founder spots remaining. Here are our first 9(!) founders so far: Dropbox Ellie Mae Fiesta Restaurant Group… Read More >

Announcing X’s Founders Meeting — Chicago, Oct. 16

We’re excited to announce that our first Founders Meeting will be in Chicago, October 16! This will be the very first opportunity for X founders to meet in person and have in-depth discussions on how the community works, what roles and organizations would be a good fit for the growing community, and which topics… Read More >

You have a weird job. But you’re not alone.

Welcome to X’s new blog. It’s dedicated to our members: the people leading social media at nimble and innovative brands. It’s one part showing off all of the great things they do, one part showing you you’re not alone. Because yes, your job is weird. There aren’t many people with the same challenges, the… Read More >