The Short List: Cigna, Nike, GEICO, and more

Beth Hoggard, Senior Manager of Talent Attraction at Kimpton Hotels & Restaurants, shared how they flourish under a highly autonomous hiring process where each branch of the company executes recruitment in an authentic, individual way. Glassdoor Blog >>

In partnership with Lifetime Television, Cigna spotlighted their military-friendly culture by sharing a video featuring three of their veteran employees on "Military Makeover: Operation Career." Talent Acquisition Leader Jennifer Pence shared how Cigna has been part of the "Veteran Jobs Mission" and are working to increase veteran hires. YouTube >>

Dell featured Savvas Oroilidis and his career journey from a Sales Graduate to an Account Executive to showcase how they partner with employees to expand their career opportunities. LinkedIn >>

Maria Scarangella was recently promoted to Vice President of Talent Acquisition and Onboarding at GEICO. Business Wire >>

ThermoFisher Scientific is looking for a Senior Director of Talent Management to establish their overall talent acquisition strategies, manage the employee lifecycle, and spearhead a shift in talent culture focused on career growth. (Waltham, MA) Careers at ThermoFisher Scientific >>

Charter Communications brand Spectrum Enterprise is hiring a Senior Manager of Talent Operations to develop and execute strong recruitment strategies to attract top talent. (Charlotte, NC) Spectrum Careers >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: IBM, E*TRADE, Under Armour, and more

Uber, McDonald’s, and IBM are being recognized for their innovative approaches to talent acquisition. Amber Grewal, Corporate VP and Head of Global Talent Acquisition at IBM, shared some of the metrics behind their success. LinkedIn Talent Blog >>

AT&T continued their “Women Who Inspire” campaign with a tweet featuring Couragion CEO and Co-Founder Melissa Risteff and her story on how she got into tech with advice for future female tech professionals. Twitter >>

BAE Systems joined the Talent Marketing Board community this week! Their membership will be led by Manager of Recruitment Marketing Amber Messersmith. Talent Marketing Board Members >>

Under Armour is kicking off their first ever employee takeover on their new Talent Team Instagram account to give interested candidates a behind-the-scenes look at what it’s like to work there. LinkedIn >>

Kellogg Company Senior Associate of Talent Marketing and Analytics Rex Pickar and Great Clips Director of Talent Acquisition Jared Nypen will share Show & Tell talks at Talent Marketing Board Meeting 3 in Chicago this fall. Talent Marketing Board Meetings >>

E*TRADE is looking for a Senior Talent Acquisition Manager to steer vision and strategies that will build employer brand and attract top talent through digital and social channels. (Chicago, IL) E*TRADE Careers >>

Johnson & Johnson is hiring a Manager of Global Talent Communities who will be responsible for strategizing ways to attract bright and diverse talent, designing talent marketing segmentation through marketing automation, and generating prospect engagement. (New Brunswick, NJ) Johnson & Johnson Careers >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: Verizon, Red Bull, AbbVie, and more

Charlotte Jones, Talent Attraction and Employee Engagement Leader at Lockheed Martin Corporation, discusses their strategies around employer brand, recruitment marketing, and developing a strong company culture. The Employer Branding Podcast >>

Verizon kicked off their inaugural #VerizonHackDay where employees are empowered to take over the company's social channels and make suggestions to improve the business. Twitter >>

Matt Kaiser, Recruitment Director at Children's Healthcare of Atlanta, shares how his hospital works to craft a brand that employees and candidates can believe in so they can keep and attract top talent. Employee Benefit News >>

Red Bull drove traffic to their career page by creating a "Wingfinder" quiz that helps job seekers determine what their career path should look like. LinkedIn >>

Talent Marketing Board Member Ray Pinter recently got promoted to Director of Talent Acquisition for Global Research and Development at AbbVie. LinkedIn >>

QVC is looking for a Vice President of Talent Management and Engagement to develop strategies and initiatives to recruit and maintain top tier candidates who will fit with the overall culture and strategies of the company. (West Chester, PA) QVC Careers >>

Charles River Laboratories is hiring an Associate Director of Talent Acquisition who will work with HR to update the company’s recruitment system and improve their employer brand. (Wilmington, MA) Jobs at Charles River >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: PepsiCo, Vanguard, Bridgestone, and more

Sheila Stygar, Vice President of Global Talent Acquisition at PepsiCo, shared how they have changed their employer brand to attract more STEM talent and reduce the gender gap. Recruiting Trends >>

Johnson & Johnson, Intel, IBM, Lockheed Martin, Procter & Gamble, General Motors, and more topped Fortune 500’s list of the Top 100 Employer Brands. WilsonHCG >>

As part of their ongoing #LifeatVanguard campaign, Vanguard featured a video that spotlights their Latino employees. LinkedIn >>

Bridgestone is running a #BSATeammateTakeover campaign, which allows a different employee to take over the company’s official Twitter and Facebook accounts each month to share their work experience at Bridgestone. LinkedIn >>

Kellogg Company just joined the Talent Marketing Board community. European Talent Acquisition Lead Rob Lewis and Senior Talent Marketing and Analytics Associate Rex Pickar will lead their membership. Talent Marketing Board Members >>

GE is looking for an Executive Talent Acquisition Leader to execute a global talent acquisition strategy to attract top candidates. (Chicago, IL; Fort Worth, TX) GE Careers >>

Dartmouth-Hitchcock is hiring a Director of Talent Acquisition to manage the Talent Acquisition team and implement creative recruitment strategies revolving around employer brand, social media, and employee referrals. (Lebanon, NH) Careers at Dartmouth-Hitchcock >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: Wells Fargo, GE, Pernod Ricard, and more

Aaron Kraljev, VP of Employer Branding at Wells Fargo, and Holland McCue, Head of Global Employer Branding and Recruitment Marketing Programs at Delta Air Lines, shared how they are working to rebrand their companies in order to attract top talent. Forbes >>

GE is running a campaign on their careers page called #InsideGEAdditive to make jobs in engineering more accessible to candidates by spotlighting GE engineers in their workplace. Twitter >>

Pernod Ricard started a new recruiting campaign called “Mindset” that consists of four videos that highlight small stories and big successes in their organization. Group Communications Director Olivier Cavil shared how the campaign reflects their employer brand and company values. Brandchannel >>

Talent Marketing Board member Cisco won the Employer Brand of the Year Award at the 2018 North American Employee Engagement Awards. Employee Engagement Awards >>

Kirkland’s is looking for a Director of Talent Acquisition and Management to design, implement, and manage recruitment programs and strategies in partnership with their HR Department. (Brentwood, TN) Kirkland’s Careers >>

Gilead Sciences is hiring a Senior Manager of Talent Acquisition to revolutionize their worldwide recruiting operations and strategies. (Foster City, CA) Careers at Gilead Sciences >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

Highlights from Board Meeting 2: New York

Last week we wrapped up our second Board Meeting in New York.

30 talent marketing leaders from 25 brands got together to talk about the things that are most important to their work right now.

We heard 3 Show & Tell talks from fellow Talent Marketing Board members, all people leading employer brand and recruitment marketing at the world’s biggest companies.

They shared stories about projects they led, a challenge they faced, what went well, what didn’t work, and what they hope to do next. We heard from:

  • Carmen Mason from Enterprise Holdings on their employee advocacy initiative that led to the creation of their Social Recruiting Team.
  • Abbie Rathmann from AbbVie on connecting employer brand to business.
  • Hilton’s Vanessa Sain-Dieguez on how they are humanizing their employer brand with a tribe of internal influencers.

Following our afternoon of conversations and Show & Tell talks, Talent Marketing Board members will all go out for a fantastic dinner together.

We made a pit stop in Times Square on our way to our private Member Dinner at Carmine’s Italian Restaurant. There was a lot of food and even more laughs. It was the perfect opportunity for members to connect with each other before a big day of brainstorming, discussion, and collaboration.

We also held 5 Member-Led Discussions where Talent Marketing Board members explored tough questions, shared experiences, and got help with specific challenges they’re facing.

Discussions were led by:

  • Cissy Wendt from John Deere on showcasing EVPs through sourcing employee testimonials for career sites, social, and other events.
  • Progressive Insurance’s Erin Hendrick on assessing source and lead attributions by asking questions like, which sources are producing the most applicants and hires, and how are you making decisions for spending paid dollars.
  • Tamara Tyree with Vanguard on how to take your career sites from blah to bold by implementing a consumer first mindset to improve the candidate’s digital experience.
  • Raj Suri from Intel on employer brand dashboards, specifically how you measure EB strength, how often should you measure, and what can you do to move the needle?
  • Liberty Mutual’s Frank Emanuele on recruiting and appealing to software engineers on social.

You won’t want to miss the next opportunity to have face-to-face conversations with people like you at brands like yours.

Here are the brands who were there: AbbVie, AT&T, Avis Budget Group, AXA, BAE Systems, Beiersdorf, Bosch, Citizens Financial Bank, Danone North America, Enterprise Holdings, Fidelity Investments, Hilton Worldwide, Honeywell, Intel, John Deere, Liberty Mutual Insurance, Lockheed Martin, MetLife, Progressive Insurance, Schneider Electric, TD Bank, Under Armour, Vanguard, Verizon, and Weight Watchers.

Join us at our next meeting will be in Chicago, September 25-26.

Learn more and register here.

See you next time!

The Short List: Dell EMC, Enterprise Holdings, Micron, and more

Marie Moynihan, Senior Vice President of Global Talent Acquisition at Dell EMC, shared how they developed and strengthened their employee-value proposition to help Dell attract and retain talent and built up their employer brand. Recruiting Trends >>

Enterprise Holdings VP of Talent Acquisition Marie Artim discussed how they built an internal career site that embodies their company values and shows how they live up to their employer brand. Indeed Blog >>

Royal Bank of Canada’s VP of Global Talent Attraction, Leona McCharles, explained how she brought digital disruption and transformation to her team’s talent acquisition strategy. LinkedIn >>

Fidelity Investments recently joined the Talent Marketing Board community. Their membership will be led by VP of Talent Marketing and Innovation Kelle Thompson. Talent Marketing Board >>

Best Buy is looking for a Senior Director of Enterprise Talent Acquisition to create and execute their enterprise talent acquisition strategy and develop their employer brand to drive Best Buy’s story on digital and social media. (Richfield, MN) Best Buy Careers >>

Micron is hiring a Senior Director of Talent Acquisition to direct their global talent acquisition strategies and establish their brand across digital and social media channels. (Milpitas, CA) Micron Jobs >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: Philips, Groupon, Siemens, and more

James Ellis, the Global Head of Employment Brand at Groupon, discusses how he helped make Groupon a top talent acquisition competitor and how he promotes their employer brand worldwide. Employer Branding Podcast >>

Philips released an employer branding podcast series called The Spark made up of 15-20 minute employee vignettes. Sasha Naod, Global Brand Content Strategist and Producer, shared how they are using the podcast to highlight the passion and excellence of current employees to interest new, young talent. Forbes >>

AT&T hosted a Facebook Live on their careers page to show aspiring software designers the innovative work happening at AT&T. Vice President of Design and Technology, Andrea Sutton, discussed how she and her team have impacted the process and culture within software design. Facebook >>

Sanofi is looking for a Head of Employment Brand and Digital Recruitment to partner with the Global COE and TA leaders to drive employer branding and attraction campaigns for future talent acquisition. (Bridgewater, NJ) Jobs at Sanofi >>

Siemens is hiring an Employer Branding Digital Media Specialist to develop and implement social media strategies that will position Siemens as an attractive employer to prospective talent. (Malvern, PA; Tarrytown, NY) Siemens Careers >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: Capital One, Intel, HP, and more

Jamie Dorrough, Content Strategy and Social Media Lead for Talent Acquisition at Capital One, shares how her team developed a video recruitment campaign to attract and engage engineers. Talent Marketing Board Blog >>

Manuel Diaz, Employer Brand Strategist with Intel, talks about his experiences building an authentic employer brand by focusing on a big picture purpose and employee storytelling. Indeed Blog >>

In an ongoing talent acquisition campaign called “Reinventing Mindsets,” HP released recruitment videos showcasing Latino, LGBTQ, and female job seekers, with plans to release a video about hiring veterans next. LinkedIn Talent Blog >>

Jenn Koiter, Social Media and Brand Engagement Lead of Talent Acquisition, discusses why Dell is such a great place for women to work. They have implemented flexible work schedules and remote work programs in order to support the varied lifestyles of the women in their company. INHERSIGHT Blog >>

Charles Schwab recently joined the Talent Marketing Board community. Their membership will be led by Managing Director of Talent Attraction Chris Elliott. Talent Marketing Board >>

Mastercard is looking for a Director of Talent Acquisition to lead efforts in employee branding, talent recruiting and assessment, and designing the talent acquisition program. (Miami, FL) Mastercard Careers >>

Darden is hiring a Senior Social Media Analyst to manage Longhorn Steakhouse’s social media channels and create and share compelling content that will resonate with consumers. (Orlando, FL) Darden Careers >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.

The Short List: CVS Health, Cisco, Wayfair, and more

Kerry Noone, Director of Recruitment Marketing and Advertising, discusses how CVS Health is incorporating their company values across social media channels in order to recruit applicants who will fit well within the already established culture of their company. CareerArc >>

Johnson & Johnson partnered with The Muse to attract potential talent by showcasing their innovative offices and company as a whole with a “What We Do” video and employee spotlights. The Muse >>

Carmen Collins, Senior Social Media and Talent Brand Lead at Cisco, talks about how to strengthen a company’s reputation as an employer. She shares the success Cisco experienced after making their brand more personal. Harvard Business Review >>

Dell’s Jennifer Jones Newbill shares how she engineered her employer brand team and how she differentiated Dell’s brand with an intense focus on strategies concerning candidate engagement and experience. The Employer Branding Podcast >>

Wayfair is looking for a Talent Growth Marketing Senior Manager who can design and implement a successful talent acquisition strategy across platforms such as social media, events, or emails. (Boston, MA) Wayfair Careers >>

Kellogg’s is hiring a Senior Director of Global Talent Acquisition to promote and improve talent acquisition strategies and branding through social media to attract top-level employees who will encourage company growth. Kellogg’s Careers >>

Want to see more stories like this? Subscribe to the Talent Marketing Board Short List, our weekly email newsletter about employer brand and recruitment marketing leaders at the world’s biggest companies.