The Short List: Morton Salt, Dynatrace, Zulily, and more

Morton Salt CMO Denise Laurer discussed their "Walk Her Walk" campaign and how it has received over one billion media impressions across their social and digital channels. Forbes >>

Raissa Gerona, Chief Brand Officer at Revolve, shares how they developed their social influencer strategy which now drives nearly 70 percent of brand sales. Glossy >>

In a video that garnered over 18,000 views, City Furniture gave a behind-the-scenes look at their Fins Fans Surprise campaign which gives away furniture to Miami Dolphins fans. Facebook >>

Dynatrace and David Weekley Homes joined the SocialMedia.org X community last week as founding members. Their memberships will be led by Social Media Manager John Rocker and Social Media Manager Melody Martin, respectively. SocialMedia.org X Members >>

Ben Smidt was recently promoted to Digital Strategy Manager at MGIC. LinkedIn >>

Shanna Cook was hired as the Director of Social Media for Too Faced Cosmetics. LinkedIn >>

Zulily is hiring a Social Media Manager to develop their overarching social media content strategy and grow engagement. (Seattle, WA) Zulily Careers >>

Pandora is hiring a Senior Associate of Social Media Marketing to cultivate their brand across social channels and develop their platform-specific content strategies. (Santa Monica, CA) Pandora Jobs >>

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The Short List: Hallmark, Hilton, Cargill, Ubisoft, and more

H&R Block Director of Advertising and Social Media Wendy Fitch and Hallmark Director of Public Relations and Social Media Jaci Twidwell brought together Kansas City-based social media professionals from AMC Theaters, American Century Investments, AMU, Cerner Corporation, Garmin International, and Logitech for the first SocialMedia.org Unofficial Unconference. SocialMedia.org Blog >>

Megan McDonald, Senior Manager of Social Media Operations at Hilton, shared how they have yielded major benefits from adopting a more cohesive social media strategy. WARC >>

Cargill Global Social Media Lead Sue Serna hosted a SocialMedia.org Unofficial Unconference for 45 social media leaders in the Twin Cities from 3M, Ameriprise Financial, Andersen, Best Buy, Boston Scientific, CenterPoint Energy, Fairview, First American Title, Great Clips, Honeywell, Mall of America, Mayo Clinic, Medtronic, Optum, Patterson Companies, Regis, Securian, Thomson Reuters, Thrivent Financial, UnitedHealth Group, US Bank, and Vista Outdoors. SocialMedia.org Blog >>

Mondelez brand Oreo is partnering with social media influencers and YouTube stars to develop social and digital content for its new campaign geared towards Gen-Z audiences. Marketing Dive >>

Hanna Neitzke, Global Social Media and Programmatic Manager at Avnet, held a SocialMedia.org Unofficial Unconference at their Phoenix office with social media leaders from Apollo Education Group, ARAMARK, Arizona Public Service, Dignity Health, Honeywell, and Synchrony. SocialMedia.org Blog >>

Toyota rolled out a new augmented reality campaign on Snapchat to drive awareness around their new car and engage more directly with their 18-34 year-old target audience. Motoring Research >>

Estee Lauder Companies and Hilti joined the SocialMedia.org community this week. Their memberships will be led by VP of Global Marketing Tyra Neal and Director of Marketing Communications and Branding Alicia Jones, respectively. SocialMedia.org Members >>

Julian Bond was recently hired as the Digital Communications and Social Media Advanced Specialist at DENSO. LinkedIn >>

PepsiCo is looking for a Director of Digital and Social for their Frito-Lay brand to lead digital and social creative, strategy, and content for brands across their North American portfolio. (Plano, TX) PepsiCo Careers >>

Mary Kay is hiring a Digital and Social Media Manager to oversee the planning, development, curation, and distribution of their content across social channels. (Addison, TX) Mary Kay Jobs >>

Ubisoft needs a Senior Director of Social Media to lead media strategy, planning, and buying across their brands and channels. (San Francisco, CA) Ubisoft Jobs >>

A look at Cargill’s Unofficial Unconference in Twin Cities, hosted by Sue Serna

Last week, we kicked off our series of Unofficial Unconferences — private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in members’ offices.

Cargill’s Global Social Media Lead Sue Serna stepped up to host our third meeting this week (after the Kansas City and Phoenix teams met earlier this week) — bringing together 45 Twin Cities area social media leaders from: 3M, Ameriprise Financial, Andersen, Best Buy, Boston Scientific, CenterPoint Energy, Fairview, First American Title, Great Clips, Honeywell, Mall of America, Mayo Clinic, Medtronic, Optum, Patterson Companies, Regis, Securian, Thomson Reuters, Thrivent Financial, UnitedHealth Group, US Bank, and Vista Outdoors.

They kicked off the meeting with breakfast discussions before launching into four rounds of unconferences with four sessions each — where attendees could talk about the topics that mattered most to them that day.

A huge thank you to Sue for all the hard work she put into making this amazing meeting possible. Everyone involved put together an incredible morning of brands-only conversations — and it was a huge success!

It’s exciting to see members like Sue engaging in the community like this to bring together so many social media minds from her city and build strong connections.

We had a fantastic first week of this series — stay tuned for more updates as these continue across the country!

A look at H&R Block and Hallmark’s Unofficial Unconference in Kansas City, hosted by Wendy Fitch and Jaci Twidwell

This week, we kicked off our series of Unofficial Unconferences — private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in members’ offices.

Hallmark’s Director of Public Relations and Social Media, Jaci Twidwell, and H&R Block’s Director of Advertising and Social Media, Wendy Fitch, stepped up to host our very first one (along with the Avnet team in Phoenix and Cargill team in Twin Cities) — bringing together Kansas City-area social media leaders from: AMC Theaters, American Century Investments, AMU, Cerner Corporation, Garmin International, H&R Block, Hallmark, and Logitech.

They kicked off the meeting with lunch discussions before moving into two Show & Tell talks from H&R Block’s Lauren Cochran on employee advocacy, and Jaci Twidwell on amplifying event marketing through public relations and social media. They finished off the session with two rounds of unconferences — where attendees could talk about the topics that mattered most to them that day.

A huge thank you to Jaci and Wendy for all the hard work they put into making this amazing meeting possible.

Everyone involved put together an incredible afternoon of brands-only conversations — and it was a huge success!

This is just another example of why SocialMedia.org is such a special community that builds such strong relationships.

Our series is just starting — stay tuned for more updates as these continue across the country!

A look at Avnet’s Unofficial Unconference in Phoenix, hosted by Hanna Neitzke

This week, we kicked off our series of Unofficial Unconferences — private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in our members’ offices.

Avnet’s Hanna Neitzke stepped up to host our very first one (along with the H&R Block and Hallmark teams in Kansas City and Cargill team in Twin Cities) — bringing together Phoenix-area social media leaders from: Apollo Education Group, ARAMARK, Arizona Public Service, Avnet, Dignity Health, Honeywell, and Synchrony.

They kicked off the meeting with breakfast discussions before moving into a fantastic Show & Tell talk on governance for global brands by Synchrony’s VP of Social Media, Nicole Johnson. They finished off the session with two rounds of unconferences — where attendees could talk about the topics that mattered most to them that day.

A huge thank you to Hanna for all the hard work she put into making this amazing meeting possible.

Everyone involved put together an incredible morning of brands-only conversations — and it was a huge success!

It’s so exciting to see members like Hanna giving back to the community like this and building strong connections with social media leaders in her own city.

This is the very start of our series — stay tuned for more updates as these continue across the country!

The Short List: Harry & David, Funimation, Munchkin

Paula Floyd, VP of Sales and Field Development at Stella & Dot brand EVER, shared how they launched a new line of products across social and utilized micro-influencers to generate 3.7 million social media impressions. Glossy >>

Harry & David CMO Michelle Farabaugh discussed their new brand positioning and how they’re building meaningful connections and encouraging customers to share through a social sweepstakes and their multi-channel #ShareMore campaign. Marketing Dive >>

Funimation hosted an AMA on Reddit with Monica Rial and Colleen Clinkenbeard — the voices of Bulma and Mai from Dragon Ball Super — that received over 300 comments from fans and users. Reddit >>

Hortonworks shared a video across their social platforms to show how they help Freddie Mac leverage AI and big data. Twitter >>

Golden Corral is looking for a Social Media and Digital Marketing Manager to develop and implement their national plan for social media and online communications and supervise the cleanup of their rogue Facebook pages. (Raleigh, NC) StartWire >>

Munchkin is hiring a Social Media and PR Manager to refine and execute strategies to develop their social channels by increasing content reach and engagement and leveraging user-generated content. (Los Angeles, CA) Munchkin Careers >>

Want to see more stories like this? Subscribe to the SocialMedia.org X Short List, our weekly email newsletter about the people leading social at nimble and innovative brands.

The Short List: Intel, Mars, Brooks Brothers, and more

John Bonini, Vice President and General Manager of VR, Gaming, and Esports at Intel, shared how they are partnering with the Smithsonian American Art Museum to showcase art from Burning Man via Snapchat. Next Reality News >>

Samsung Electronics, The Kraft Heinz Company, Bank of America, L.L. Bean, AT&T, and Doritos were named OMMA Award 2018 finalists for their social campaigns. MediaPost >>

Mars brand Twix debuted their first split screen Instagram Story as part of their ongoing “left Twix” vs. “right Twix” campaign. Marketing Dive >>

P&G’s Gillette Venus partnered with Regina King and 10 female directors to develop videos for Instagram TV that spotlight women’s perspectives as part of their Her Shot campaign. Market Watch >>

Cisco, Smirnoff, Budweiser, and Benefit Cosmetics were spotlighted for using Instagram Stories as a testing ground for ads through innovative campaigns and experiments. Business Insider >>

Brooks Brothers is hiring a Senior Specialist of Social Media to craft editorial calendars, execute campaigns, and manage and grow all of their brand social media channels. (New York, NY) Brooks Brothers Careers >>

Kohler is looking for a Social Media Director to lead a team of community managers and analysts in building a social strategy and framework for each of their business groups. (Kohler, WI) Jobs at Kohler >>

T-Mobile needs a Senior Manager of Social Media Services to develop strategies for their Customer Care team on social and lead a team of specialists for customer service across their social platforms. (Bellevue, WA) T-Mobile Careers >>

The Short List: Kendra Scott, RE/MAX, Shutterfly, and more

As part of their #PaintNYYellow campaign, Kendra Scott encouraged customers to post photos in front of their on-site mural and partnered with local influencers to promote the opening of their first New York storefront. JCK >>

Custom Ink continued their #FundraisingFriday campaign where they partner with influencers to develop specialty shirts for a variety of causes. Twitter >>

GoPro spotlighted their GoPro HERO6 action camera with a video from ambassador Anthony Walsh that garnered over 360,000 views. Instagram >>

RE/MAX joined SocialMedia.org X last week. Their membership will be led by Senior Vice President of Marketing and Communications Abby Lee. SocialMedia.org X Members >>

Heinen’s Grocery Store is hiring a Social Media Content Manager to develop and execute their social media and content strategy across all channels. (Cleveland, OH) LinkedIn >>

Shutterfly is looking for a Senior Social Media Manager to drive the growth of their social media campaigns and develop and execute their social media strategy across their existing and emerging social media platforms. (Redwood City, CA) Shutterfly Careers >>

Want to see more stories like this? Subscribe to the SocialMedia.org X Short List, our weekly email newsletter about the people leading social at nimble and innovative brands.