February 22, 2018
Facebook’s News Feed changes: Rethinking your strategy?
2 PM ET / 1 PM CT
Use this form to register for SocialMedia.org’s private, brands-only call on Thursday, February 22nd, at 1 PM CT.
SocialMedia.org members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)
About the call:
The New York Times called Facebook’s News Feed changes to deemphasize media and publisher content in favor of friends and family posts the “most significant overhaul in years to Facebook’s News Feed.” We had a great call to discuss ramifications and planning for members in our community within days of the announcement. Now we want to talk about it with you.
Join us on this call to discuss the impact of the change on your strategy. We’ll talk about whether it’s time to further diversify platforms, your questions about the timing of the changes, and what it means to maximize the amount of content with “meaningful interaction” that people consume on Facebook. Members of SocialMedia.org from Boeing, Cox Enterprises, Pfizer, and Toys “R” Us will be on the call to share their perspectives, too.
Who’s coming (so far):
Katja Bukowski from Boeing, Jennifer Haubein from BP, Apryl Pilolli from Cox Enterprises, Alyssa Santoli from KeyBank, Chad Parizman from Pfizer, and Samantha Schoenauer from Toys “R” Us.
Frequently Asked Questions
- Who will be on the call? A hand-selected group of social media chiefs from major brands.
- Is it really brands-only? Yes, every participant is hand-screened. Only people running social at $1B or bigger brands are allowed. No vendors, no salespeople, no sponsors.
- Who is SocialMedia.org? We are a brands-only community for social media leaders at the world’s greatest brands. See the member list: https://socialmedia.org/members
- Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your whole team can participate.
- Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at companies like yours.
- Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)
- What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.
- Do I get a high-pressure cheesy sales pitch? Only if you want one! 363 brands belong to SocialMedia.org. It’s incredibly valuable, but it’s hard to understand the value if you haven’t experienced our unique conversations. So we want you to join one of our calls to see what it’s like.
Registration Rules: This is a private event. Invitation only, non-transferable. SocialMedia.org reserves the right to cancel your registration.
Confidentiality Rules: This event is an opportunity for you to preview our confidential environment, but to attend you must agree to our strict confidentiality terms that all members are held to.
In our private community you can discuss issues, explore ideas, ask for help, and share concerns openly and honestly, knowing that this is a trusted and confidential environment. You’re never on the record, and you never have to worry about your comments being shared publicly. SocialMedia.org is a safe space with a deep trust among all members.
Please respect your fellow attendees by ensuring full confidentiality by agreeing to the terms below, just as you can trust our SocialMedia.org members to do the same:
- All SocialMedia.org content is confidential. This includes emails, discussions, calls, documents, audio, files, and everything else you receive from SocialMedia.org members.
- SocialMedia.org content is not to be shared. This means no forwarding, blogging, copying, or posting to a forum — inside or outside of your company.
- SocialMedia.org content is to be seen by official SocialMedia.org Council representatives only. You may not pass it around inside your company, copy it for your department, or share it with anyone. If someone hasn’t signed a Representative Participation Agreement with SocialMedia.org, they cannot see SocialMedia.org communications.
- Outsiders may never see SocialMedia.org content. This includes vendors, agencies, consultants, journalists, or anyone else outside of your company. If they aren’t approved as a SocialMedia.org member, they aren’t to see SocialMedia.org content, ever.