You’ll get a sample of three types of member conversations: Large Group Discussion, Unconferences, and Meal Discussions.
Large Group Discussion
As a social media leader, you rarely get to dig deep into any one issue — and you never get to do it with a room full of people who have the same job (and the same challenges) as you. That’s what we do in our Large Group Discussion. It’s member-led, but a moderator will help get everyone involved and a wide range of ideas shared. It gets our energy going for the later peer-to-peer conversations.
The theme for this meeting’s Large Group Discussion is paid social strategies. (This isn’t the topic for the entire morning, and it changes with each meeting).
Since organic reach continues to be more difficult to achieve, developing a paid social strategy that optimizes your budget and proves its value is critical. Together we’ll discuss what the most effective paid strategies are and how they differ for each channel. At a leadership level we’ll discuss building the business case for paid budget increases, measuring effectiveness and reporting, and who owns paid as teams evolve.
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. It means you’re spending the entire time talking about exactly the right things for you, not some canned agenda set by meeting planners months in advance.
1. Conversations Start Before the Event
Members start suggesting topics online a month before the event. (Note: For this meeting, we’ll skip this part.)
2. Topics Are Suggested Live at the Event
Members suggest topics in real time by writing them on cards, sticking them on the wall, and voting for their favorites.
3. We Curate Topics in Real Time
Just before discussions start, we curate the topics to facilitate the most interesting conversations. Remaining topics are rolled back into community conversations as email discussions and Show & Tell Calls.
4. We Talk!
We have multiple rounds of peer-to-peer discussions, and each round has 3-4 topics. You join the topics that are most interesting to you. There are no moderators, no recording, and no notes — it’s all about sharing in off-the-record, fun, and inspiring conversations with leaders like you.
Show & Tell
Note: No Show & Tell sessions at this mini meeting.
A Show & Tell is a casual talk led by a member who walks us through a portion of their social media program. They’re stories about something they tried, a challenge they faced, what went well, what didn’t work, and what they hope to do next.
These are 20 minutes followed by Q&A. These aren’t polished or canned presentations, they’re a conversation and a glimpse behind the scenes of another member’s program.
Note: No Member-Led Discussions at this mini meeting.
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Sometimes members kick it off with a short presentation (no slides), and other times everyone dives right in. This is a great opportunity to explore tough questions, share experiences, and get help with specific challenges you’re facing.
Our meals aren’t just breaks, they’re a substantive part of the meeting experience where some of the best conversations happen. Most meetings include breakfast, lunch, and dinner as official parts of the program.
You’ll want to be there on time, and don’t plan on bringing the laptop or opening the inbox. This is a time where we focus on unstructured conversations so you can have great conversations — both personal and business — that build those deep relationships with your fellow members.