Off-the-record conversations with social media leaders like you
A brief summary of the meeting:
On the final day of our third Brands-Only Summit in Orlando, 316 social media executives from 177 brands met for a series of confidential, off-the-record discussions.
SocialMedia.org members chose one of seven topics to discuss in detail during the morning which included:
- Owned communities
- Listening strategies
- Organizing your team
- Metrics and ROI
- Social media and crisis situations
- Employee advocacy
- Paid social strategies
Attendees discussed the themes as a group and then broke into small group discussions to delve into the detail of some of the most important sub-topics.
For the afternoon each room set their own agenda by suggesting and upvoting the topics to discuss. Then, the groups broke out into 16 peer-to-peer conversations throughout the day based on the topics they chose. These breakout discussions focused on topics like: user-generated content, connecting social media to business goals, specific channel strategies, measuring what matters, influencer relationships, social selling.
After a full day of collaboration in our individual meetings, all members came together as one big group for a final opportunity to network over drinks and last-minute snacks for the trip home.