Orlando January 25-27, 2016

SocialMedia.org’s Brands‑Only Summit

The Conference for Social Media Leaders at the World’s Greatest Brands

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

Pre-Conference: Measuring Social Media

Featuring presentations from:

Marc Smith, Social Media Research Foundation

Charting collections of connections in social media: Creating maps and measures with NodeXL

David Rabjohns, MotiveQuest

Garbage in garbage out: What you don’t know could be destroying your measurement accuracy

Rachel Happe, The Community Roundtable

Community management benchmarking: Educate executives, secure budget, and drive engagement

Gilad Lotan, betaworks

Networked audiences and information flows

Adam Singer, Google

People, process, platform: A simple way to think about your digital analytics practice

Apryl Pilolli, Cox Media Group

Tips, techniques, and tools for measuring what works in social

Troy Janisch, U.S. Bank

Social media benchmarking: Beyond sentiment and share of voice

Brewster Stanislaw, Simply Measured

What in the world is dark social?

Jason Baldridge, People Pattern

Social network analysis and audience segmentation

Natalie Williams, Nestle Purina PetCare

Measurement that matters

Linda Kaplan Thaler, Publicis New York

Grit to Great: How Perseverance, Passion, and Pluck Take You From Ordinary to Extraordinary