Orlando January 25-27, 2016

SocialMedia.org’s Brands‑Only Summit

The Conference for Social Media Leaders at the World’s Greatest Brands

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

Classes and Case Studies

Featuring presentations from:


Katie Cornish, Nintendo

Work with influencers, bloggers, and celebrities in social


Erling Amundson, Symantec Corporation

Run a social media listening program

Hard Rock International

Sebastian Quinn, Hard Rock International

Lead a social media engagement strategy


Stacey DePolo, GoDaddy

Integrate social media with customer service


Brandon Rhoten, Wendy’s International

Manage paid social


Anita Veszeli, Ericsson

Manage a global social media program


Olivia Harting, Chevron

Use social media in a crisis

BBVA Compass

Tuck Ross, BBVA Compass

Manage your social media content strategy


Carla Meyer, Garmin International

Earn adoption from the C-suite and the front lines


Jason Spencer, Humana

Build a social employee advocacy program

SAS Institute

Kirsten Hamstra, SAS Institute

Run a social media training program

The J.M. Smucker Company

Ray Hancart, The J.M. Smucker Company

Keeping the social in social media


Brendan Kenalty, Manulife

Social selling in financial services


Tracy Baeckler, eBay

Leveraging content to increase Pinterest traffic


Maria Lettman, Cargill

Global thought leadership on a shoestring

Family Dollar

Stephanie Tavares-Rance, Family Dollar Stores

How Family Dollar engages some of the best bloggers in a Fabulous way

Cineplex Entertainment

Justine Melman, Cineplex Entertainment

Cineplex’s new (and improved!) social strategy

Weight Watchers

Lauren Salazar, Weight Watchers

Case study: Instagram


Bryan Long, Nissan North America

The state of social media: A customer experience approach


Brian Johnston, FedEx

We built a social media command center, and so can you


Joy Hays and JD Link, AT&T

Rationalizing AT&T and DIRECTV social channel ecosystem


Jorie Mark, The Kroger Company

Because, sometimes customers give birth in the supermarket


Monica Singh, Sanfoi US

Work with your legal team

Brian Solis, Altimeter Group

“X: The Experience When Business Meets Design”

Richard Millington, FeverBee

“Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities”

Jeanne Bliss, Customer Bliss

“Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine”

Grumpy Cat (and her people) with Kurt Vanderah

Brands-Only Summit keynote presentation