Orlando October 27–29, 2014

SocialMedia.org’s Brands-Only Summit

The “How to Run Social Media at a Big Brand” Conference

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

Pre-Conference: Measuring Social Media

Featuring presentations from:

David Rabjohns, MotiveQuest

How social segments can improve your marketing impact

Jim Sterne, eMetrics Summit & Digital Analytics Association

Human side of social media analytics

Andy Stevens, ShareThis

The return on a share: Quantifying the monetary value of social sharing

Brian MacDonald, Hewlett-Packard

Five steps to successfully telling your social media story

Nichole Kelly, Social Media Explorer

What you’re missing in social media measurement

Tong Sun, Xerox

Measuring impact from more accurate social media listening and timely engagement

John Della Volpe, SocialSphere and Harvard’s Institute of Politics

Identifying, empowering, and asking for more from your influencers

Riddhi Trivedi-St. Clair, Express Scripts

Canary in the corporation: Leveraging social media analytics for a companywide early alert system

Gerald Kane, Boston College and MIT-Sloan Management Review

Measuring social media as a complex, adaptive system

Jessica Williams, Visa

Social intelligence and marketing strategy

Lutz Finger, LinkedIn

Ask, measure, learn

David Meerman Scott, FreshSpot Marketing

The new rules of sales and service