Orlando October 27–29, 2014

SocialMedia.org’s Brands-Only Summit

The “How to Run Social Media at a Big Brand” Conference

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

Pre-Conference: Measuring Social Media

Featuring presentations from:


David Rabjohns, MotiveQuest

How social segments can improve your marketing impact


Jim Sterne, eMetrics Summit & Digital Analytics Association

Human side of social media analytics


Andy Stevens, ShareThis

The return on a share: Quantifying the monetary value of social sharing


Brian MacDonald, Hewlett-Packard

Five steps to successfully telling your social media story


Nichole Kelly, Social Media Explorer

What you’re missing in social media measurement


Tong Sun, Xerox

Measuring impact from more accurate social media listening and timely engagement


John Della Volpe, SocialSphere and Harvard’s Institute of Politics

Identifying, empowering, and asking for more from your influencers


Riddhi Trivedi-St. Clair, Express Scripts

Canary in the corporation: Leveraging social media analytics for a companywide early alert system


Gerald Kane, Boston College and MIT-Sloan Management Review

Measuring social media as a complex, adaptive system


Jessica Williams, Visa

Social intelligence and marketing strategy


Lutz Finger, LinkedIn

Ask, measure, learn


David Meerman Scott, FreshSpot Marketing

The new rules of sales and service