Orlando October 27–29, 2014

SocialMedia.org’s Brands-Only Summit

The “How to Run Social Media at a Big Brand” Conference

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

Classes and Case Studies

Featuring how-to classes from:

Keurig Green Mountain

Crystal King, Keurig Green Mountain

How to structure your social media team

Whole Foods Market

Natanya Anderson, Whole Foods Market

How to manage your social media content strategy


Trish Nettleship, UCB

How to integrate social media with legal requirements

Motorola Mobility

Barbara Liss, Motorola Mobility

How to decide between outsourcing and internal

First Republic Bank

Kathleen Fetters, First Republic Bank

How to run a social listening program

Rogers Communications

Keith McArthur, Rogers Communications

How to integrate social media with customer service


Kelly Rigotti, Microsoft

How to earn adoption from the C-suite and the front lines

Cox Media Group

Ryan Dickerson, Cox Media Group

How to lead a social media engagement strategy


Joy Hays, AT&T

How to integrate social media with marketing, advertising, and digital


Lauren Vargas, Aetna

How to run a social media training program

Scripps Networks Interactive

Chad Parizman, Scripps Networks Interactive

How to measure your social media program

The Coca-Cola Company

Natalie Johnson, The Coca-Cola Company

How to integrate social media with PR and communications

Featuring case studies from:


Sean Ryan, JCPenney

Social at JCPenney: Conversation-led marketing

Lowe's Home Improvement

Brad Walters, Lowe’s Home Improvement

OMG, look! An emerging social media platform! Hurry, let’s jump on it!


Brandon Rhoten, Wendy’s

Wendy’s social media case study


Lulu Gephart, REI

Moment to monument


Camille Lauer, Hallmark

Integrate social learning to help your organization become more consumer-focused


Dave Spinato, Harman International Industries

Managing a global social media strategy across brands


Michelle Mattson, T-Mobile

Delivering Un-carrier results in social support

Leggett & Platt

Mark Kinsley, Leggett & Platt

Mattress rap videos, sex research, and millions of dollars

Kaiser Permanente

Vince Golla, Kaiser Permanente

Merging social practices into one… and how a musical helped us find our way


Thom Lytle, EMC Corporation

Mo’ accounts, mo’ problems


Bill Johnston, Autodesk

Fusion 360: Harmonizing social media and community


Joe Schaeffer, Paychex

Employee engagement from internal events

Featuring keynote presentations from:

Andy Sernovitz, SocialMedia.org

The state of the social media industry 2014

Morgan Spurlock with Kurt Vanderah

Morgan shared his insights on viral marketing, content creation, and using social tools to deliver an authentic fan experience.

Featuring author discussions from:

Mark Hurst, Creative Good

“Customers Included: How to Transform Products, Companies, and the World — With a Single Step”

Susan Emerick, Brands Rising

“The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media”

Jay Baer, Convince & Convert

“Youtility: Why Smart Marketing is About Help not Hype”