The Brands-Only Summit is all about connections, conversations, and case studies with other social media leaders. But if you want to expand your Summit experience, come early on Monday, January 23, to the Pre-Conference.
The day before the Brands-Only Summit, your fellow SocialMedia.org members and a few of our favorite thought leaders will lead deep dive workshops on their expertise. For an added fee of $500, the Pre-Conference is your chance to hear and absorb new ideas from experts who are actually doing it.
That night, we’ll also hold the Brands-Only Summit Kick-Off dinner for all attendees.
Monday, January 23: 10:00 AM — 4:40 PM
|10:30 AM||Regional or bust: Content development hits the road, presented by Monsanto’s Wes Matthews
Find content opportunities. Build relationships. Tell regional stories. This 45-minute workshop will teach you how to build a regional content plan from the ground up.
|Sparking advocacy and building brands of greatness, presented by Brains on Fire’s Geno Church and Robbin Phillips
People, not marketers, are the true drivers of word of mouth, but somewhere along the way brands have lost their vision and humanity. Any brand can do great business, but embracing advocates is the true hallmark of brand greatness. Greatness goes beyond us. It’s something bigger and deeper than any one person. It requires a rebellion against the way things have always been done. It’s about the people.
We all want advocates, but do you know who those people are? In this session, Geno Church and Robbin Phillips of Brains on Fire will help you find the path to your people. It starts by listening and being interested. Ready to get your hands dirty and get closer to the people who love you for the way you love them? It starts with a shared ship.
|11:25 AM||Social media livestreaming: A live playbook for success, presented by Cox Enterprises’ Apryl Pilolli
From high-level strategy about how to create engaging live streams, to tactics like what camera to use, Cox Enterprises’ Apryl Pilolli will share their guide to Facebook Live success for beginners and advanced users alike.
|Sparking advocacy and building brands of greatness
Lunch Presentation and Conversations
|12:10 PM||Community Lunch and Conversations|
|12:30 PM||Keynote: Live video live! presented by Chris Pirillo
Chris Pirillo — pioneering video blogger, VloggerFair founder, and LockerGnome host — will join us to lead a series of live interviews with social media video stars (via video). We’ll get a look at who they are, what makes them tick, and how brands can work with influencers.
|1:10 PM||Social media disclosure and ethics for big brands, presented by SocialMedia.org’s Andy Sernovitz
Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you. Learn how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training.
|Working with video talent, presented by Chris Pirillo
Pioneering video blogger Chris Pirillo will present a step-by-step workshop on what you need to know to run effective social media influencer campaigns with video talent.
|2:05 PM||5 steps to getting C-suite buy-in, presented by Vanguard’s Allen Plummer
You’ll learn how Allen Plummer earned buy-in at Vanguard as he shares insights on finding the right metrics, bringing in legal, managing content, and becoming a force to be reckoned with inside of marketing.
|Writing without bullshit for social media professionals, presented by Josh Bernoff
Your whole staff learned to write the wrong way. Online readers demand a short, front-loaded style that gets to the point in the first 50 words. Learn the four things to check before writing anything, how to break toxic prose habits, and how to manage social media writers for maximum impact.
|3:00 PM||Remedies for a better reputation by Pfizer’s Chad Parizman
Big corporations have always been a target for negativity. Learn from Chad how Pfizer is turning this around by sharing their untold stories in social media.
|Writing without bullshit for social media professionals
|3:55 PM||How to measure what matters: Killing social media vanity metrics, presented by Wendy’s Brandon Rhoten
Brandon will share a guide to generating reports that measures business impact (not just likes and followers), and creates a case for your organization to invest more in social.
|Writing without bullshit for social media professionals
It’s a Wrap!
|5:00 – 7:00 PM||Welcome BBQ
Everyone attending the Brands-Only Summit is invited to meet us at the Shipwreck Beach for a casual get-together with drinks and great food (including veggie options).
In 35 years as a writer, Josh Bernoff has written just about everything but fiction — software documentation, online help files, press releases, newsletters, magazine articles, web copy, over a hundred research reports, and four books. His blog, withoutbullshit.com, generated 1 million page views in its first six months.
His first book, Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), written with Charlene Li, was a BusinessWeek bestseller. Abbey Klaassen, the editor of Advertising Age, picked it as “the best book ever written on marketing and media.” He also cowrote Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business (HBR Press, 2010), with Ted Schadler, and The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, 2014), with Ted Schadler and Julie Ask.
His latest book is Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness in September, 2016). It’s a complete guide to bold, powerful business writing that stands out in a world where bullshit is everywhere.
For 20 years he was a principal analyst and senior vice president, idea development at Forrester Research, the elite technology research company. In that position he wrote reports, gave speeches all over the world, and worked with Fortune 500 clients on business strategy. At Forrester he invented Technographics, the segmentation on which the company’s consumer survey business is based. He analyzed the publishing, television, and music industries. He predicted the impact of technologies like video streaming, social media, and mobile applications. He appeared on 60 Minutes and got quoted everywhere from The Wall Street Journal to TV Guide. The Society for New Communications Research recognized him as “Visionary of the Year.”
Before Forrester he worked for startup companies including Software Arts, the company that invented the spreadsheet. He also spent three years as a Ph.D. candidate and National Science Foundation Fellow in mathematics at MIT. His bachelor’s degree is from Penn State.
He lives in the Boston area with his wife and two children in college. He is the CEO of a non-profit, wellnesscampaign.org, dedicated to the pursuit of wellness through changing habits.
Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund.
Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes.
He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney, and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet.
Robbin Phillips gets out of bed each morning inspired by a single focus: to make a positive, meaningful change in the world.
As one of the founders and the Courageous President of Brains on Fire, Robbin has recruited a highly talented team of kindred spirits committed to the belief that marketing has the power to truly touch lives. Having begun her career as a graphic designer, Robbin remains involved in the creative development of client identities, while tapping into her keen business sense to facilitate strategy.
Inspired by the power of purpose, passion and people, Robbin and her team rally daily to deliver innovative, impactful solutions that elevate and celebrate a diverse range of clients including Love146, Foundations Recovery Network, Anytime Fitness, Bon Secours St. Francis Health System, BMW, DeVry University, GreenDot Public Schools, Fiskars Brands, Perception Kayaks, Ryobi Tools, Colonial Williamsburg, the National Center for Families Learning and Best Buy.
During Robbin’s tenure, Brains on Fire has received numerous national awards including a GOLD EFFIE and the Word of Mouth Marketing Association’s WOMMY Award. She is co-author of the books Brains on Fire: Igniting Powerful, Sustainable, World of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. As a highly sought-after presenter, Robbin frequently hits the road to speak at conferences and private events around the country. She has shared insights on word of mouth marketing with groups big and small, including the Word of Mouth Marketing Association and the Association of National Advertisers.
Chris Pirillo — pioneering video blogger, VloggerFair founder, and the host of LockerGnome — has been an independent content creator since 1996, recognizing the power of Internet communication early on.
In the late ’90s, he authored the first book on email publishing after having grown his own newsletter reach to hundreds of thousands of people hungry for his advice. His career evolved in lockstep with the Internet, leading him to understand the power of social media before the term had been coined and to continue producing several targeted industry events for colleagues.
While he once hosted an educational television show, Chris continues to produce passionately informative video near-daily.
Today, he leverages his experiences as a co-founder and evangelist for a new influencer marketing startup which benefits fellow content creators and their relationships with savvy brands.
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to rally fans for your business, your art, or your cause.
GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.
Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. He’s a serial entrepreneur who founded and advises many startups and nonprofits. And he’s a rabid purist on the topic of marketing ethics.
Wes Matthews is a passionate digital marketer who thrives on data, creativity, and innovation to get results.
Wes was previously on Panera Bread’s Social Media & CRM team bootstrapping a social care program.
He now leads channel strategies for YouTube, Twitter, Instagram, and Snapchat at Monsanto Company.
Apryl Pilolli is the Lead, Social Analytics Manager at Cox Media Group where she has the challenging role of providing data and analysis to CMG’s 70+ TV, radio, and newspaper properties. Apryl assists with identifying trends in social audience behavior and developing strategies for improving performance.
She has worked in the media industry for almost 20 years as a photojournalist, editor, designer, and analyst and has won numerous awards from the Associated Press for her work.
Dianne Kibbey is the Global Head and VP of Community, Content, and Social Media at Premier Farnell and element14.
She has extensive experience leading global teams and developing and launching new online sites, digital marketing programs, and social media.
Plus, Dianne has over 15 years of experience leading industry recognized innovation and launch strategies for ebusiness, online communities (internal and external), unique content marketing programs, and social media strategy.
Allen Plummer is the Content Marketing and Social Media Strategist of Institutional Business at Vanguard.
He thrives at the intersection of technology and creativity. With almost 20 years experience writing and marketing for the financial services industry, Allen has developed expertise in content marketing, social media, and advertising, while honing skills in change management, leadership, and relationship management.
He’s written for some of the biggest names in FinServ, spoken at conferences, authored books, and loves being asked to start a new initiative or team. Allen is passionate about great content and storytelling, and he enjoys creating order from chaos while bringing out the best in creatives.
Chad Parizman is the Head of Social Media and Digital Communications at Pfizer.