Orlando January 23-25, 2017

SocialMedia.org’s Brands‑Only Summit

The Conference for Social Media Leaders at the World’s Greatest Brands

No Vendors  Members Only  32 Peer-to-Peer Discussions  24 Case Studies

“Been there, done that” case studies from people like you.

Each case study is a 20-minute talk followed by a five-minute Q&A. These aren’t your typical polished, canned presentations. These are people like you telling real stories about something they tried, a challenge they faced, what went well, what didn’t work, and what they hope to do next.

Each morning, you can expect to:

  • Learn how social media leaders at other big brands are overcoming the same challenges you’re facing
  • Discover practical solutions from people who have actually been there, done that
  • Fill your notebook with immediate ideas you can use as soon as you get back to the office
  • Make connections with social media executives at great brands like yours

24 Case Studies

January 24


Autodesk’s Noah Cole shares how they enable marketers to use social media at the local level, while ensuring it aligns with the brand’s global story.


Citrix’s Justin Levy shares how they gained the internal support to revamp their outdated blog platform and are making the blog a core communications channel for the company.

KB Home

KB Home’s Ali Kendall explains how they’re empowering and leveraging brand advocates in social media for a full-fledged digital marketing campaign.


Meijer’s Keith Boswell explains how they’re leveraging multiple platforms to grow their social media presence across six states, 11-million customers, 70,000 employees, and 230 stores.


Michelin’s Phil Watson talks about how they used social media during their Yellowstone National Park campaign to tell their sustainability story, engage stakeholders and park fans, and attract millennial recruits.


T-Mobile’s Michelle Mattson talks about how they’re paving the way for social care and creating kick-ass, personal experiences for customers.


Darden’s Ben Paston explains how they used social storytelling to boost their viral Mother’s Day social channel takeover.


American Honda Motor Co.’s Sean Buda shares their formula for creating social video that tells their story, is authentic, and evokes emotion.

Duke Energy

Duke Energy’s Lisa Stryker and Brittany DuBose explain their robust social media crisis response planning and management system.

SAS Institute

SAS Institute’s Alli Soule discusses how they’re advancing their global employee advocacy program one year and 500 participating employees later.

Hard Rock

Hard Rock International’s Tanya (Gabrish) Cramp discusses how their small social team is making a big impact through a focused and strategic content strategy.


Philip’s Mary-Jayne Trainor explains how they’re overcoming the challenge that healthcare social media isn’t sexy.

January 25


AXA’s Rich Gans talks about their “READY” model that has improved their interactions with compliance and helped turn “no” into a “yes.”


Hallmark Channel’s Angela Megrey talks about how they manage their two-month Countdown to Christmas campaign during their busiest time of year.


The Hershey Company’s Kevin Hack shares how Hershey’s drove social media successes for its most iconic brands with agility at its heart.


Luxottica’s Nick Gilham shares how their LensCrafters brand evolved from having no plan for paid social to launching a major campaign with cutting-edge social activations.


Hilton Worldwide’s Vanessa Sain-Dieguez explains how they are putting employees front and center with an industry-first employee takeover Instagram account.

Scripps Networks

Scripps Networks’ Abbi McCollum explains how they are using Facebook Live to create cross-platform content using an internal social media team.


GoPro’s Leanne Johnson shares how they’re leveraging social media at both global and local levels.


Grainger’s Tracy Crane shares how they’re humanizing their BtoB brand through social media.

Arrow Electronics

Arrow Electronics’ Amanda Kelly talks about how a Super Bowl ad went viral and radically changed how their social media team looked at elevating content.


FedEx’s Julie Clement Cochran explains how they’re leveraging user-generated content as a BtoB company in a BtoC social media world.

Enterprise Holdings

Enterprise Rent-A-Car’s Yona Spiegelglass shares how they leveraged social media to launch their digital travel magazine, Pursuits with Enterprise.


Garmin International’s Carla Meyer shares how they’re bringing strategy and creative together in social media for the best results.

Registration is closed