“Been there, done that” case studies from people like you.
Each case study is a 20-minute talk followed by a five-minute Q&A. These aren’t your typical polished, canned presentations. These are people like you telling real stories about something they tried, a challenge they faced, what went well, what didn’t work, and what they hope to do next.
Each morning, you can expect to:
- Learn how social media leaders at other big brands are overcoming the same challenges you’re facing
- Discover practical solutions from people who have actually been there, done that
- Fill your notebook with immediate ideas you can use as soon as you get back to the office
- Make connections with social media executives at great brands like yours
24 Case Studies
Autodesk’s Noah Cole shares how they enable marketers to use social media at the local level, while ensuring it aligns with the brand’s global story.
Citrix’s Justin Levy shares how they gained the internal support to revamp their outdated blog platform and are making the blog a core communications channel for the company.
KB Home’s Ali Kendall explains how they’re empowering and leveraging brand advocates in social media for a full-fledged digital marketing campaign.
Meijer’s Keith Boswell explains how they’re leveraging multiple platforms to grow their social media presence across six states, 11-million customers, 70,000 employees, and 230 stores.
Michelin’s Phil Watson talks about how they used social media during their Yellowstone National Park campaign to tell their sustainability story, engage stakeholders and park fans, and attract millennial recruits.
T-Mobile’s Michelle Mattson talks about how they’re paving the way for social care and creating kick-ass, personal experiences for customers.
Darden’s Ben Paston explains how they used social storytelling to boost their viral Mother’s Day social channel takeover.
American Honda Motor Co.’s Sean Buda shares their formula for creating social video that tells their story, is authentic, and evokes emotion.
SAS Institute’s Alli Soule discusses how they’re advancing their global employee advocacy program one year and 500 participating employees later.
AXA’s Rich Gans talks about their “READY” model that has improved their interactions with compliance and helped turn “no” into a “yes.”
Hallmark Channel’s Angela Megrey talks about how they manage their two-month Countdown to Christmas campaign during their busiest time of year.
The Hershey Company’s Kevin Hack shares how Hershey’s drove social media successes for its most iconic brands with agility at its heart.
Luxottica’s Nick Gilham shares how their LensCrafters brand evolved from having no plan for paid social to launching a major campaign with cutting-edge social activations.
Hilton Worldwide’s Vanessa Sain-Dieguez explains how they are putting employees front and center with an industry-first employee takeover Instagram account.
Scripps Networks’ Abbi McCollum explains how they are using Facebook Live to create cross-platform content using an internal social media team.
GoPro’s Leanne Johnson shares how they’re leveraging social media at both global and local levels.
Grainger’s Tracy Crane shares how they’re humanizing their BtoB brand through social media.
Arrow Electronics’ Amanda Kelly talks about how a Super Bowl ad went viral and radically changed how their social media team looked at elevating content.
FedEx’s Julie Clement Cochran explains how they’re leveraging user-generated content as a BtoB company in a BtoC social media world.
Phil Watson is the Corporate Social Media Manager at Michelin North America.
Yona Spiegelglass is the Brand Publicity Director of Marketing Communications at Enterprise Holdings.
Amanda Kelly is the Senior Manager of Global Social Media at Arrow Electronics.
Tanya (Gabrish) Cramp is the Digital Content Manager at Hard Rock International.
Nick Gilham is the Social Media Manager for Luxottica’s Lenscrafters brand.
Mary-Jayne Trainor is the Social Media Manager at Philips Health Systems North America.
Vanessa Sain-Dieguez is the Senior Director of HR Digital Strategy and Implementation at Hilton Worldwide.
Abbi McCollum is the Director of Convergence and Social Media at Scripps Networks.
Leanne Johnson is the Senior Director of Social and Digital Marketing at GoPro.
Alli Soule is the Senior Social Media Employee Engagement & Education Specialist at SAS Institute.
Alli Soule’s main goal in life (at SAS) is to make sure employees feel comfortable and confident using social media in their jobs. What’s that look like? A lot of LinkedIn profile audits, blogging a #TipOfTheWeek on time hacks using Buffer, explaining personal versus professional social media use (and all the gray in between).
Yes, teaching is a big part of the job — from classroom courses about online trolls to eLearning on the business value of SAS’ Facebook accounts. But her pride and joy is The 140: SAS’ training-heavy and platform-light employee advocacy program, comprised of the most impressive and gracious people at SAS.
Before SAS, Alli worked for ad agency McKinney and non-profit, the AAA Foundation for Traffic Safety. She holds a master’s in mass communication and journalism from the University of North Carolina at Chapel Hill and a bachelor’s degree in communication and journalism from Wake Forest University.
Julie Clement Cochran
Julie Clement Cochran is the Manager of Global Social Media at FedEx.