Orlando January 23-25, 2017

SocialMedia.org’s Brands‑Only Summit

The Conference for Social Media Leaders at the World’s Greatest Brands

No Vendors  Members Only  32 Peer-to-Peer Discussions  24 Case Studies

A new agenda for 2017

This year, we’re introducing a brand new format with a lot more member sharing, and a lot less PowerPoint. In the morning, we’ll hear 12 real-world case studies and two amazing keynotes. And in the afternoon, we’ll break into 16 peer-to-peer unconferences for deep, small-group discussions. All day, you’ll learn how social media leaders are overcoming the same challenges you’re facing, and you’ll discover practical solutions from folks who have been-there, done-that.

Monday, January 23 (Pre-Conference)

 

Welcome!

10:00 AM Registration
10:30 AM – 12:10 PM Expert-led Sessions by SocialMedia.org Members and Special Guests
The day before the Brands-Only Summit, thought leaders and fellow SocialMedia.org members will lead deep-dive sessions on their social media expertise.

Let’s Eat!

12:10 PM Community Lunch and Conversations
12:30 PM Keynote: Live video live!

Chris Pirillo, President of LockerGnome

Chris Pirillo — pioneering video blogger, VloggerFair founder, and LockerGnome host — will join us to lead a series of live interviews with social media video stars (via video). We’ll get a look at who they are, what makes them tick, and how brands can work with influencers.

1:10 PM – 4:40 PM Expert-led Sessions by SocialMedia.org Members and Special Guests
The day before the Brands-Only Summit, thought leaders and fellow SocialMedia.org members will lead deep-dive sessions on their social media expertise.

It’s a Wrap!

5:00 – 7:00 PM Welcome BBQ

Everyone attending the Brands-Only Summit is invited to meet us at the Shipwreck Beach for a casual get-together with drinks and great food (including veggie options).


Tuesday, January 24

 

Rise and shine!

7:30 AM Breakfast Happy Hour
It’s really just breakfast — no booze. But the conversations over coffee and Mickey waffles at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early.
8:30 AM Welcome
Welcome to the SocialMedia.org Brands-Only Summit!

Case Studies

9:35 AM Starting a content strategy from ground zero

Tanya (Gabrish) Cramp, Hard Rock International

Enabling social success on a global scale

Noah Cole, Autodesk

Social at the speed of retail

Keith Boswell, Meijer

10:05 AM Break
10:15 AM Connection, storytelling, and giving your brand a social heart

Ben Paston, Darden

How Citrix revamped their blogging platform and implemented an editorial process

Justin Levy, Citrix

Crisis management at the speed of social

Lisa Stryker and Brittany DuBose, Duke Energy

10:45 AM Grab a Snack
11:15 AM How Hilton reaches and inspires its biggest advocates

Vanessa Sain-Dieguez, Hilton Worldwide

Humanizing the social customer experience

Michelle Mattson, T-Mobile

Video is social: Honda’s story

Sean Buda, American Honda Motor Co.

11:45 AM Break
11:55 AM Healthcare social media isn’t sexy

Mary-Jayne Trainor, Philips

So you started an employee advocacy program. Now what?

Alli Soule, SAS Institute

Using Facebook Live to create cross-platform content using an internal social media team

Abbi McCollum, Scripps Networks

Let’s Eat!

12:30 PM Community Lunch and Conversations
1:00 PM Keynote: Crowdsourcing humor: The New Yorker magazine’s cartoon caption contest

Bob Mankoff, Cartoon Editor at The New Yorker

Humor is traditionally at the hands of its author. What happens when the audience picks the punchline? Each week, on the last page of the magazine, The New Yorker provides a cartoon in need of a caption. Readers submit captions, the magazine chooses three finalists, readers vote for their favorites. It’s humor-crowdsourced and worth more than two million submissions provided by 500,000 participants. It provides tremendous insight as to what makes us laugh.

Unconferences

2:00 PM Unconference Introduction
2:10 PM Unconference Rounds 1 and 2
3:20 PM Grab a Snack
3:50 PM Unconference Rounds 3 and 4

Time to unwind and make friends!

5:30 PM Reception

At this point, your head and notebook will be full of inspiring ideas. So we’ll take a break to unwind, network, and have some fun over drinks and appetizers while we wait for the bus to the Member Dinner.

7:00 PM Star Wars Behind-the-Scenes Dinner

(Board the bus to dinner at 7:00 PM. If you miss the bus, you’ll miss the party!)

SocialMedia.org members will get to know each other over an amazing feast inside Disney’s Hollywood Studios following the first day of presentations and unconferences. We’ll head to the set of Indiana Jones Epic Stunt Spectacular! to enjoy drinks and dinner together. Then, members will be escorted to Star Wars Launch Bay for a dessert party and a chance to meet their favorite Star Wars characters.


Wednesday, January 25

 

Good morning!

8:30 AM Breakfast Happy Hour
It’s really just breakfast — no booze. But the conversations over coffee and Mickey waffles at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early.

Case Studies

9:35 AM Bringing social up to speed

Nick Gilham, Luxottica

Humanizing BtoB through social

Tracy Crane, Grainger

Multiple-objective social campaign @ Yellowstone National Park

Phil Watson, Michelin

10:05 AM Break
10:15 AM Hacking the feed: Bringing strategy and creative together for the best results

Carla Meyer, Garmin International

Breaking down the brick wall of compliance

Rich Gans, AXA

Portrait of a brand advocate

Ali Kendall, KB Home

10:45 AM Grab a Snack
11:15 AM Countdown to Christmas

Angela Megrey, Hallmark Channel

UGC: People are the new brand library

Julie Clement Cochran, FedEx

Agility in social marketing driven by social intelligence

Kevin Hack, Hershey Company

11:45 AM Break
11:55 AM Globally expanding, locally evolving – a GoPro story

Leanne Johnson, GoPro

How brilliant content changed everything

Amanda Kelly, Arrow Electronics

In ‘Pursuit’ of storytelling

Yona Spiegelglass, Enterprise Rent-A-Car

Let’s Eat!

12:30 PM Community Lunch and Conversations
1:00 PM Keynote: Digital leadership: The five habits to success and happiness in a WiFi world

Erik Qualman, #1 Best-Selling Author and Motivational Speaker

Leaders in the Exponential Age are made — not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the five habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive in your social media position. It will also help reduce stress and drive bigger success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering — a great track for the New Year.

Unconferences

2:00 PM Unconference Introduction
2:10 PM Unconference Rounds 1 and 2
3:20 PM Grab a Snack
3:50 PM Unconference Rounds 3 and 4

See you next time!

5:00 PM Goodbye Party
We’ll all get together as one big group for our final session of the day. This is the time to say goodbye to new and old friends before we wrap up the Brands-Only Summit.
5:15 PM Board Bus to Airport

Registration is closed