Member Meeting 9
April 7-8, 2010

Focus on: Inviting the social media culture shift

Thanks to our hosts: Duke Energy and Procter & Gamble

Duke Energy and Procter & Gamble

We were thrilled that one of’s long-time members, Duke Energy, hosted the case study presentations at the Duke Energy Convention Center in Cincinnati, OH.

Special thanks also to Procter & Gamble for opening their headquarters to host the Member Meeting on the second day, complete with a behind-the-scenes tour of their archives. This meeting would not have been possible without the help from Tonia Elrod, Stan Joosten, and the entire P&G team.

Featuring pre-conference case studies from:

Duke Energy

Lisa Hoffmann, Social Media Specialist

Learn how Duke Energy manages real-time response during weather emergencies and leverages downtime to build awareness.

Procter and Gamble

Anitra Marsh, Global External Relations Manager

Discover key takeaways and learnings from several Procter & Gamble beauty brand case studies.


Blair Klein, Director of Emerging Communications

Learn about how AT&T got through a social media policy so they could get back to work.


Ed Nicholson, Director of Community and Public Relations

Learn how Tyson Foods uses social media to build community around the issue of hunger.


Lionel Menchaca, Chief Blogger

Learn how Dell is structuring its strategy and organization to take its social media outreach to the next level.


Kelly Voelker, Brand Manager of PR and Social Media

Learn how Graco used social media to inform customers during a product recall.

What the meeting was like

More than 30 members attended this Member Meeting at Procter & Gamble’s Headquarters in Cincinnati.

In the morning, we talked about best practices to spread social media across the enterprise, diving into concepts like Centers for Excellence and using appropriate metrics to achieve buy-in.

After lunch and a tour of the P&G Archives, our unconferences brought small groups together for a number of topics, including how best to use incentives to grow community participation, and developing succession plans for when your primary online voice leaves.

We finished the day with a private conversation with founder Drew Curtis, who shared a ton of insight into online community management.

Our guest speaker: Drew Curtis

Drew Curtis, founder of, joined us for a private (and hilarious) conversation to wrap up this meeting! may be the ultimate user-generated content web site: For more than ten years now, has collected user-submitted links and stories each day and shared the best/funniest/most remarkable of those in a public forum. Sounds simple enough, but the scale is enormous: more than 2,000 suggestions come in each day, and the final result is seen by upwards of four million unique visitors each month.

Drew is one of the most experienced content moderators in the business -– he’s dealt with the sane, the crazies, and the otherwise-biased. With definite perspectives on how communities operate, a serious devotion to maintaining a hands-on approach, and quite a sense of humor, Drew’s conversation with the SMBC was one to remember. All attendees received a copy of Drew’s book, It’s Not News, It’s Fark: How Mass Media Tries to Pass Off Crap as News.